Santa Cruz, CA (PRWEB) November 12, 2014
Two entrepreneurs, Chris Miller and Steve Terry, launched a crowd funding campaign last week on IndieGoGo to promote Lid Flush, a revolutionary product aimed to solve a long standing public health problem. As a bonus, Lid Flush is also a solution to the age old debate over the proper position of the toilet seat after use. The problem was solved by changing the way the toilet flushes, replacing the flushing lever with a patent pending magnetic tether. The product is designed as a retrofit for most gravity flush toilets found in homes and businesses, and requires no technical skills to install with minimal tools.
"The goal was to solve the bacteria problem discovered by Dr. Charles Gerba in 1975, 'ending the war' was the bonus," said Steve Terry, co-founder of Lid Flush, Inc.
Dr Gerba, currently a professor at the University of Arizona, pioneered research exploring germs in the home in the mid 1970s resulting in the nickname "Dr. Germ". The research paper "Microbiological Hazards of Household Toilets" determined that bacteria and viruses become aerosolized and remain airborne for several minutes after flushing the toilet. It was Gerba's work that inspired the Lid Flush team.
Convincing people to close the toilet seat lid before flushing became the focus of the product design.
"The key to changing the behavior was to change the way people flush the toilet. By doing so, everybody wins. No other product on the market accomplishes this," said Miller.
Terry and Miller looking to raise $100k. The funds will be used to cover the startup costs of the business, including the creation of molds to create the plastic parts of the product.
Lid Flush Inc. was able to work with a local injection molding company, resulting in the bulk of the product being manufactured, packaged, and shipped from Santa Cruz. If the campaign and product launch are successful, Lid Flush Inc. expects to create 1-2 full time local jobs in it's first year.
"In Santa Cruz there is a budding tech community, which has made it much easier to collaborate, explore, and execute new projects together," said Miller. The Lid Flush team collaborated with other local entrepreneurs, including Patrick Reilly, a patent attorney from IP Society, Emily Cohen from It's Great Media who produced the campaign video, and Deborah Lindsay, a crowd funding consultant from I Fund Local.