LEAP Client The Natural Grip Will be Featured on Shark Tank

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LEAP client The Natural Grip will appear on the Emmy-Award winning TV show, Shark Tank, on Friday November 7 at 9pm EST. Co-founder, Ashley Drake credits exposure generated by The Natural Grips strong, well-branded web presence (created by LEAP) for helping to secure this once-in-a-lifetime opportunity.

It has been an absolute pleasure to work with The Natural Grip for the past year

In August 2013 The Natural Grip reached out to jump!, (LEAP’s small business team) to help build and promote a full-ecommerce website for their cross-training hand grips, which are designed to protect an athlete's hands, while still allowing them to feel the bar or whatever they’re holding onto. Each pair of grips is custom fit to the athletes ring size, and come in a variety of colors.

The website LEAP created allows users to explore products features, testimonials, videos, and more through a simple, intuitive navigation. It also showcases beautiful custom photography of The Natural Grips on real athletes, giving the brand a sense of authenticity.

Within the first year of the website launch, TheNaturalGrip.com received over 57,000 unique visitors, almost half of which came through organic search, a key indicator that SEO efforts were working. And those visitors were engaged, spending on average almost four minutes on the site.

LEAP is proud of the work they have done for The Natural Grip, and excited to share in their success. "It has been an absolute pleasure to work with The Natural Grip for the past year,” said Lauren Weber, Director of jump! by LEAP. "We are excited to be a part of their journey to be on Shark Tank. In preparation for the show the jump! team designed two branded landing pages, optimized the site for search engines, prepped servers for air date and set up a new ecommerce system.”

The Episode will air on Friday, November 7, 2014 at 9pm EST.

About LEAP
LEAP is a full-service digital agency that makes brands easy-to-find and hard-to-ignore. Believing that successful brands must market less and matter more, LEAP integrates brands not just across different platforms but into people’s lives. LEAP offers a full range of digital services including Research + Analytics, Strategy + Planning, Creative + UX, Search, Social Media, Technology, Digital Campaigns + Integrated Marketing, Digital Film + Motion Graphics, and Delivery Management.

For more information about LEAP visit http://www.LEAPagency.com.

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Hailey Heishman
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