Beintoo Launches BeAudience Mobile Audience Platform Incorporating Gimbal’s Leading Proximity Engagement Platform

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The mobile tech companies announce partnership through Beintoo’s new BeAudience platform, an innovative model of beacon-based advertising.

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Beintoo is focused on building a programmatic platform for brick-and-mortar retailers, brands and agencies, in order to drive in-store foot traffic and offline transactions.

Beintoo, a mobile technology company that creates disruptive online to offline engagement campaigns for brands and retailers, and Gimbal, Inc., the leader in location and proximity-based mobile engagement, with the world's largest deployment of dedicated Bluetooth Smart beacons, announced today a partnership to deliver a proximity-based programmatic audience platform.

The partnership combines Gimbal's industry-leading proximity engagement platform, including beacon technology and analytics capabilities, with Beintoo’s mobile marketing expertise to offer advertisers a powerful means of consumer engagement that capitalizes on opted-in users’ real-world shopping history. Because advertisers’ content is matched closely with interests and past shopping behavior, users receive content that is contextual, relevant and offers a clear call to action.

“Beintoo is focused on building a programmatic platform for brick-and-mortar retailers, brands and agencies, in order to drive in-store foot traffic and offline transactions,” says Antonio Tomarchio, CEO of Beintoo. “Incorporating the Gimbal platform into the mobile BeAudience platform offers brands and retailers the perfect opportunity to engage consumers with relevant advertising content that matches their real shopping intent when and where it matters to them.”

BeAudience allows advertisers to serve highly contextual and targeted ads — including promotions, coupons and videos — to users who opt in through BeAudience beacon-sensing partner apps to receive a personalized advertising experience. Content is personalized to the user, who is identified anonymously.

“We believe the BeAudience platform including Gimbal proximity will provide real value to mobile consumers, publishers and advertisers by enabling precise and relevant location-based mobile engagement,” said Kevin Hunter, COO of Gimbal, Inc.

During a pilot where proximity-based audience ad buying was leveraged to optimize a campaign for a major apparel retailer, Beintoo saw approximately 25% higher click through rates and approximately 50% higher in-store coupon conversion rates compared with campaigns without targeted user data.

Partner benefits
The collaboration adds multiple benefits for current partners of both Gimbal and Beintoo:

  • Simple sign-up for app publishers: To use the BeAudience platform, Gimbal’s partner apps must simply add a library.
  • Publishers can then leverage Gimbal geofences and proximity beacons to serve up contextual messaging to opted-in users even when the app is running in the background.
  • Improved marketing opportunities: By tapping into the BeAudience platform, companies can launch targeted mobile marketing campaigns leveraging Gimbal proximity beacons.

BeAudience is available today in beta mode and will be widely released in programmatic to brands, retailers and agencies in the first quarter of 2015.

About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit http://www.gimbal.com for more information.

About Beintoo
Beintoo is changing the way brands engage with their customers by bridging online to offline mobile advertising and creating more engaging and rewarding experiences for mobile users around the world. Our partners benefit from powerful, award-winning marketing initiatives run on our innovative BeClub platform. For more information, visit beintoo.com.

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John P. Smith
Beintoo
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