Aginity Announces Release of Aginity Amp™ 2.0

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Aginity LLC, a leading analytics and data software company, announced today the release of version 2.0 of Aginity Amp™, their Analytic Management Platform.

Some of the largest consumer brands in Retail, CPG, Healthcare and Media are adopting Aginity Amp™ as an enterprise analytic hub that powers their marketing automation and statistical modeling applications ten to one hundred times more efficiently.

“With the copious amounts of analytics and fragmented but valuable data that exist, creating an integrated enterprise analytics hub can easily take over a year to complete,” said Dan Kuhn, CTO of Aginity. “Now, with Aginity Amp™ 2.0, this can be done in as little as thirty days.”

Aginity Amp™ is the only technology that allows users to create, manage and reuse attributes generated from analytics that feed marketing, BI, and advanced statistical modeling applications. “Instead of relying on a team of Analysts and IT resources to recreate several versions of these attributes separately in each application, Aginity Amp™ enables this to be done once and with a single resource,” continued Kuhn.

The newly released Aginity Amp™ 2.0 provides innovative analytic management functionality and improvements in usability and data management over the previous versions.

“By far the most important feature of version 2.0 is the Attribute Workbench,” explained Brian Weissler, Director of Product Management of Aginity. “ With Attribute Workbench, our customers build complex and predictive attributes once and use them over, and over, and over – anywhere. What’s really cool is that this can be done without data architect or SQL developer-level expertise and you can do it in a matter of minutes, versus days or weeks.”

Aginity Amp™ 2.0 is available now for installation or upgrade. For more information or to schedule a demo, please contact solutions(at)aginity(dot)com.

About Aginity, LLC:

Aginity Amp™ is revolutionizing Analytics for marketing enterprises. The largest brands in the world rely on Aginity Software to author, catalog and deliver enterprise attributes for the purpose of driving analytics into every customer interaction, regardless of the marketing channel, data source or analytic application.

30,000+ users at over 60% of the Fortune 500 use our Software to drive insight and grow their business. Learn how Aginity can help you change the game in less than ninety days.

Aginity Media Contact:

Kristin Whalen


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Kristin Whalen
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