Media Training & Coaching Services Procurement Category Market Research Report from IBISWorld Has Been Updated

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Although prices for media training and coaching services have been rising in line with growing demand stemming from increases in the number of US businesses and corporate profit, buyers have benefited from the market's low price volatility and low market share concentration, which has fostered a competitive purchasing environment for buyers. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of media training and coaching services in its growing collection of procurement category market research reports.

IBISWorld procurement market research
Ongoing demand among businesses for strengthened communication channels with downstream stakeholders has boosted media training and coaching service prices

Media training and coaching services have a buyer power score of 3.2 out of 5. This score reflects moderate negotiating strength for buyers. IBISWorld market research analyst, Michelle Hovanetz, says, "Demand for media training and coaching services has remained strong over the past three years because companies have continued to require assistance creating strategic message solutions to either promote or protect their market reputations." Successful media interaction is important for buyers given the potential consequences that a faulty press interview or operational crisis could have on a firm's image (e.g. lost business, weaker investor confidence or potential litigation). This ongoing demand, coupled with strengthening corporate profit levels and a growing number of US businesses, has caused service prices to rise over the past three years, and prices are expected to rise further in the three years to 2017. Although buyers have not benefited from rising service prices, they have not had to face significant price swings thanks to a low level of price volatility.

The media training and coaching services market is heavily fragmented, and many new vendors continue to enter the market due to low startup costs and the increasing utilization of virtual training programs. "Larger holding firms with diverse service lines have also started to provide media training and coaching services to complement their advertising and public relations services," says Hovanetz. Buyers benefit from this competitive environment, which allows them to leverage multiple offers in their favor. In addition, suppliers in this market can obtain moderately strong profit margins for their services, which can open up more opportunities for buyers to potentially negotiate prices down, particularly when purchasing multiple services from a single supplier. Major vendors in the market include Omnicom Group Inc., WPP PLC and FTI Consulting.

Buyers will face a combination of risks and opportunities during the purchasing process. Some market factors that work against buyers include the low number of substitutes, vendor switching costs and moderate service specialization. Nevertheless, buyer negotiation power will benefit from other purchasing factors, such as the low total cost of ownership, little regulatory change and low supply chain risk. For more information, visit IBISWorld’s media training and coaching services procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of media training and coaching services. Companies use media training and coaching services to instruct their staff on how to effectively communicate with reporters, journalists and other media professionals. Buyers may choose to engage with media correspondents but also often receive media attention unwillingly. Media training and coaching services teach participants how to convey a positive image, gain stakeholder support and clearly communicate a firm’s goals or practices. These services range from basic, short courses on performance techniques to more intensive training seminars that may cover crisis management or hostile interviewing. This report does not cover media monitoring services.

Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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