New Omni-Channel Commerce Enabler Launched by CrossView

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Affordable, pre-integrated solution fills critical gap inhibiting true omni-channel commerce.

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Endless aisle, ship from store and other high-value order capture and management capabilities are enabled, while maintaining a 360-degree view of buyers, products and inventory.

CrossView, a global omni-channel commerce solution provider, announced the release of CrossView Connect. This multi-platform software connects digital, in-store and call center technology into business-to-consumer (B2C) and business-to-business (B2B) commerce systems, delivering robust, omni-channel commerce capabilities, affordably.

Already deployed by more than 20 leading brands – including a premium travel-related retailer that recently launched the omni-channel solution – CrossView Connect offers vendor-agnostic technology for order entry and management, cross-channel fulfillment, and post-order support at all customer touch points, such as stores, call centers and remote locations in the field.

The solution fills a critical gap in omni-channel commerce capabilities by connecting digital, in-store and call center technology into a customer’s existing commerce environment, creating a more unified and flexible infrastructure. CrossView Connect enables and manages communications between core commerce elements such as the web platform, order management systems and product information management technology, extending capabilities to all sales channels across a commerce ecosystem.

As a result, endless aisle, ship from store and other high-value order capture and management capabilities are enabled, while maintaining a 360-degree view of buyers, products and inventory among in-store, call center and field based associates.

The solution is pre-integrated with industry-leading commerce platforms, including hybris and IBM. It connects applications that support all facets of commerce -- shipping, payment, analytics, product reviews and recommendations, social media, email and more – and extends the capabilities across all sales channels.

B2B Capabilities

In addition to supporting order capture and management capabilities traditionally associated with B2C commerce, CrossView Connect adds capabilities unique to B2B commerce. This includes organization management, contract pricing, product entitlements, and product and contact information. In the same way that B2C store and call center associates are empowered, B2B sales and service teams have access to comprehensive customer care capabilities that enable orders to be created and managed end to end.

CrossView Connect highlights:

  • Offers sales and service associates access to customer and product information, and the ability to manage orders from sales to delivery and support after the sale, start to finish, across every channel.
  • Creates new digital experiences in-store, overcoming physical limitations in store and enabling access to data and campaigns to drive sales.
  • Enables sales and services teams to access customer, product and inventory information via intelligent, hand-held devices – including mobile point of sale technology – to complete transactions across sales channels.
  • Transforms physical stores into fulfillment centers that hasten delivery times, heighten customer satisfaction and increase conversions.

About CrossView:
CrossView, a global cross-channel commerce solutions provider, delivers strategy, technology and services for a connected commerce enterprise. Our omni-channel commerce solutions unify marketing and technology for more personalized, profitable customer experiences. We build, integrate, launch and manage technology across all touchpoints, partnering with clients to understand, engage and delight customers.

Contact Information:
Kate Mougey
Communications, CrossView

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Kate Mougey
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since: 06/2009
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CrossView Inc.

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