Breakthrough Photography announces biggest innovation in photography filters in over 75 years with 'Traction' filters, state-of-the-art optics, nano coatings and more.
SAN FRANCISCO, CALIFORNIA (PRWEB) November 11, 2014 -- Aimed at professional as well as amateur photographers, the new X-Series filter lineup features a new 'Traction' frame design with state-of-the-art optics and coatings.
The X-Series filters are immediately available for pre-order on Kickstarter with a December 2014 delivery schedule. Pre-ordering and product information can be found by visiting the companies website at http://www.breakthrough.photography/
THE X-SERIES FILTERS
The X-Series filter lineup consists of 3 different models:
• X3 Traction Filter features the companies signature 3.2mm 'Traction' frame CNC machined from brass, SCHOTT B270 glass from Germany, MRC16 and dual nano coating layers. Available in 3-stop, 6-stop Neutral Density and UV.
• X2 Traction Filter features a 3.5mm 'Traction' frame CNC machined from aluminum, AGC glass from Japan, MRC8 and dual nano coating layers. Available in 3-stop, 6-stop Neutral Density and UV.
• X1 Flat Black Filter features an ultra-slim 3.5mm standard flat black frame with and MRC4. Available in UV.
All X-Series filters are double-threaded, weather-sealed and backed by a 25 Year Ironclad Guarantee.
TRACTION FRAME DESIGN
"We really tried to take the legacy standard flat black filter design back to the drawing board to really understand what it was that photographers needed in order for a filter to be most effective. Of all the various prototypes and frame materials, the ones with texture in the metal were the clear winners among photographers" said founder and photographer Graham Clark.
The X2 and X3 filters feature a new filter design which incorporates texture in the metal achieved by CNC machining brass and environmentally friendly aluminum.
"When I first felt these traction filters I thought, 'Why don't all filters have this?' It makes getting filters on and off a whole lot easier." said acclaimed outdoor and nature photographer Art Wolfe.
DESIGNED FOR WIDE-ANGLE FULL-FRAME SETUPS
"During our extensive field tests we found 4mm filters on 16mm lenses produced on average +1 stop of light falloff. At 3.7mm the vignetting was entirely eliminated on our full-frame setups. Our standard flat black X1 and X2 traction filters have 3.5mm, whereas our X3 traction filters are machined down to 3.2mm." says Clark.
Worldwide Pricing and Availability
The X-Series filters will be available for pre-order on Kickstarter on November 6th, 2014.
Breakthrough Photography will be offering a one-time launch price of 50% off MSRP.
The X-Series filter lineup will be sold through B&H, Adorama and Amazon.com in December, 2014.
Pricing & Availability
• $109 X3 Traction ND in 3-stop or 6-stop (Available in January 2015)
• $79 X3 Traction UV (Available in December 2014)
• $59 X2 Traction ND in 3-stop or 6-stop (Available in January 2015)
• $39 X2 Traction UV (Available in December 2014)
• $25 X1 UV Standard Flat Black (Available in December 2014)
To learn more information about the X-Series filters visit http://breakthrough.photography
Tech Specs
X3 Traction Filter
• 3.2mm Traction frame CNC Machined from brass
• SCHOTT B270 optical glass made in Germany
• State-of-the-art 16-Layer Multi-Resistant Coating
• nanotec® Nano Coating Layers to repel dirt and water
• Weather-sealed construction
• Available in either 3-stop or 6-stop Neutral Density and UV
• Available in 49mm, 52mm, 55mm, 57mm, 62mm, 67mm, 72mm, 77mm and 82mm
X2 Traction Filter
• 3.5mm Traction frame CNC Machined from aluminum
• AGC glass made in Japan
• State-of-the-art 8-Layer Multi-Resistant Coating
• nanotec® Nano Coating Layers to repel dirt and water
• Weather-sealed construction
• Available in either 3-stop or 6-stop Neutral Density and UV
• Available in 49mm, 52mm, 55mm, 57mm, 62mm, 67mm, 72mm, 77mm and 82mm
X1 Flat Black
• 3.5mm Standard Flat Black aluminum frame
• State-of-the-art 4-Layer Multi-Resistant Coating
• Weather-sealed construction
• Available in UV
• Available in 49mm, 52mm, 55mm, 57mm, 62mm, 67mm, 72mm, 77mm and 82mm
Media Contact
Name: Graham Clark
Company: Breakthrough Photography
Phone: +1 707 702-2116
Email: [email protected]
Company website: http://breakthrough.photography
Press Info & Product Images: http://breakthrough.photography/press-info-product-images-media/
Kickstarter Campaign: https://www.kickstarter.com/projects/breakthrough/x-series-traction-filters
Graham Clark, Breakthrough Photography, http://www.breakthrough.photography/, +1 7077022116, [email protected]
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