GROUNDFLOOR Debuts All-New Platform for Real Estate Microlending, Drops Minimum Investment to $10

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New loan analytics and upgraded investment dashboards help everyone reach their financial goals through microlending

GROUNDFLOOR, the first microlending community for real estate, today decreased its minimum entry-level investment from $100 to $10 and debuted the next version of its platform. The new version of GROUNDFLOOR provides tools that make it easier than ever for microlenders to get in on the housing market. With the new features and lowered minimum, GROUNDFLOOR continues to champion unprecedented access, transparency and control for the non-accredited 98% of individual investors.

The newly-designed dashboard offers loan analysis and portfolio analytics so anyone can microlend with confidence. New lenders are now guided through a simple process from sign-up through to making their first microloan. Each loan is now algorithmically graded on a scale of A-G to give every lender the information they need to make the best decision for them. Lenders can also see a snapshot of their current loans, including upcoming repayments and projected earnings.

“We need a new approach to financing housing in America, and it’s already on the way into the mainstream. The Internet is replacing a system that was too big to fail with one that’s too distributed to be decimated again,” said Brian Dally, CEO and co-founder, GROUNDFLOOR. “Like the web itself, 100 percent of our loans are available to participation by everyone. Today’s upgrade is another important step to fulfilling our mission to provide greater financial opportunity for all.”

Getting started with GROUNDFLOOR is simple. Upon signing up, users can browse through a marketplace of housing construction and renovation projects, evaluate project information, loan grades and rates, and diversify their investment across a range of available projects. Backers indicate how much they want to fund, with a minimum loan of only $10. Projects are tracked on the account dashboard so it’s easy to stay up-to-date on the status of the loans they’ve made. Once a property is funded, backers can watch their returns flow in within six to twelve months, and can continue investing in other properties simultaneously. On average, loans pay an annual rate of 11%.

New features of the new GROUNDFLOOR platform include:

  • Minimum investment required is now $10.
  • New onboarding guide that walks backers from registration through their first investment, making microlending simple and fast.
  • Feature-rich dashboard for backers that easily tracks progress with account balance, transaction history, open and closed investments, and projected earnings at date of maturity.
  • An objectively determined letter grade for each loan offered, facilitating easy comparison of risk and return.
  • Comprehensive library of all properties available for investing that allows backers to discover new projects available for funding.
  • Shortened timeframe to receive deal terms for builders who submit their projects to GROUNDFLOOR.

GROUNDFLOOR is a simple and direct way to diversify your investments with real estate lending. To start investing with GROUNDFLOOR today, please visit


GROUNDFLOOR is the first microlending community for real estate. Together we back independent builders with secured loans that pay 6-26% annually.

Founded in March 2013 by Brian Dally and Nick Bhargava, GROUNDFLOOR is headquartered in Atlanta, Georgia with a fast-growing team of crowdfunding, real estate and community development experts.

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John Robert Reed
Jones-Dilworth, Inc.
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