The themes we covered are applicable across verticals, and I found them quite in line with, and often ahead of, discussions I’ve been hearing at industry trade shows and through published thought leadership.
Chicago, IL (PRWEB) November 12, 2014
SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, recently held two 30-minute webinar sessions to explore emerging data and advertising trends heading into 2015 and to shed light on the marketing myths that impact year-end budgets. Marketing executives across multiple industries attended these sessions in late October and early November.
The first session, entitled “How to Achieve BIG Results From Color Print - Test and Learn Strategies,” outlined how to make print messaging truly resonate with each customer as an individual. Using the unique insertion and layout options presented in this webinar enable “deep personalization,” where elements of the message can be adjusted by hundreds of variables, all unique to the individual piece. Testing and learning from the results make future marketing efforts more cost effective This session also explored cross-channel acquisition strategies involving landing pages and email marketing.
The second session, “The Five Things Your Marketing Vendor Isn’t Telling You,” focused on money and time saving approaches that marketers can immediately employ in their 2015 strategies. Topics covered in this session included: whether to invest in creative design or list development, how much focus should be dictated to social media, key metrics for improved ROI tracking, data and address hygiene tips, and how to manage Big Data.
The recorded webinar sessions are now available on-demand for complimentary viewing. You can view the session “How to Achieve BIG Results From Color Print - Test and Learn Strategies,” by clicking here. The session “The Five Things Your Marketing Vendor Isn’t Telling You,” is available here.
“We felt we could offer our clients and contacts some helpful advice to implement into their 2015 marketing strategy while impacting their bottom line,” says Craig Blake, SourceLink’s Director of Business Development, and host of the first webinar session. “The themes we covered are applicable across verticals, and I found them quite in line with, and often ahead of, discussions I’ve been hearing at industry trade shows and through published thought leadership.”
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com