Buzztala becomes an Amazon Webstore Solution Provider so Retailers can launch Product Video Ads in Organic Search

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Organic Video Ad Network enables retailers to increase Search Engine Marketing (SEM) ROI

Paid Search ROI goes up with Buzztala for Amazon Webstore clients

Amazon Webstores and Buzztala Together

Amazon merchants can now utilize Buzztala’s PVA ad units to hugely improve SEM

Buzztala, the organic video ad network, announced today that it will offer its search engine marketing (SEM) services to retailers using the Amazon Webstore platform. Buzztala’s Product Video Ads (PVAs) are short video product summaries that capture first page organic search positions.

PVAs also produce industry leading CTRs (click through rates) and double as video ads, reaching the otherwise neglected mobile audience on Facebook and YouTube. Buzztala gives advertisers an option to complement both Shopping Ads (PLAs) and PPC text ads while providing consumers a visual way to get product information – especially important on mobile devices where screen size limits the effectiveness of text and display ads.

For online retailers, application integration can be as much as 50 percent of the overall cost and time of an ecommerce implementation. As a Solution Provider, Buzztala will help Amazon Webstore users create and launch PVAs for SKUs with the same ease of implementation. Retailers will see ROI impact as PVAs are organically listed and drive customer acquisition. As a Solution Provider, Buzztala can provide a turnkey service to Amazon Webstore merchants using video production, search engine optimization management, and traffic acquisition thru its network.

“Amazon is the gold standard for eCommerce, but merchants are always looking for ways to acquire customers more effectively,” said Jay DeDapper, CEO of Buzztala. “Amazon merchants can now utilize Buzztala’s PVA ad units to hugely improve SEM and customer acquisition campaigns and avoid wasting SEM spend on shoppers who cannot see Shopping (PLA) or PPC Text ads because they are not using desktop or mobile browsers.”

About Buzztala
The Buzztala Organic Video Ad Network is giving brands and retailers better ROI on search marketing budgets with our Product Video Ads (PVAs). These short video product summaries capture top organic search positions and deliver industry-leading CTRs. With our technology platform and presenter network, Buzztala can produce videos featuring real people at scale for millions of products. Please visit Buzztala FAQs to learn more.

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Sara Morgan
Buzztala
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