Digital Advertising Agency, Geary LSF, Turns Client Ambitions Into Business Results With Omni-Channel Marketing Case Study

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Connecting the dots between Paid, Owned and Earned Media, Geary LSF provides invaluable insight and opportunity for optimization to companies seeking a holistic approach to digital advertising.

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Geary LSF prides itself on building comprehensive strategies for our clients.

As the digital landscape and consumer purchase path evolve, Geary LSF recognizes the importance of communicating a consistent brand message across all digital touch-points. By understanding the relationship between each tactic of paid, owned and earned media, and translating those relationships into a comprehensive omni-channel marketing approach, Geary LSF is turning its clients’ digital ambitions into business results.

“Geary LSF’s mission has been simple: help clients Do Better,” says Geary LSF Executive Vice President of Product, Ramsay Crooks. “As we addressed the question of how we do better, we recognized that the answer lies in our overall methodology.” The methodology Mr. Crooks refers to is the agency’s omni-channel approach to client campaigns. “Geary LSF prides itself on building comprehensive strategies for our clients that leverage targeted audiences and true cross-channel performance insights. These insights then translate to increased optimization opportunities and real business results. With our approach, we’re confident we can execute effectively and exceed expectations when our clients come to us with big ambitions and big marketing goals.”

To validate the approach, Geary LSF launched an omni-channel campaign for a rapidly expanding national grocery store that involved web development, social media, email marketing, display advertising, and numerous additional tactics across multiple channels. The integration of, and transparency into, the multiple tactics allowed for quick optimization efforts that resulted in record-breaking business metrics including a conversion rate of 40% from Display, an 8% reduction in bounce rate from the newly designed mobile responsive website, and a 38% increase in time on site.

Gone are the days of siloed marketing efforts. The approach of individual, one-off tactics can lead to inconsistency in brand messaging, unpredictable results, and poorly spent marketing dollars. At Geary LSF, the teams not only recognize the connection between each initiative, but work together to create symbiotic relationships among the recommended tactics to achieve business goals. By practicing a holistic approach to digital marketing, businesses are represented across critical purchasing touch-points with a clear, consistent and controlled voice, leading to more conversions and overall revenue.

About Geary LSF Group
Geary LSF is a full service digital marketing agency headquartered in San Francisco, with additional offices in San Diego, Chicago, Boston, Philadelphia and St. Louis. Specializing in an omni-channel marketing approach, the team turns digital ambitions into business results for more than 450 brands worldwide including: WD-40, Bumble Bee Foods, Target, Ashley Furniture, Megapath, Aramark and several others. For more information, please visit http://www.gearylsf.com.

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Katie Colleton
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