Mobile App Leader DoubleDutch Hires Intuit Exec to Head Customer Experience

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Annie Tsai Joins DoubleDutch to Enhance Customer Experience and Event ROI

DoubleDutch, the leading provider of mobile event applications, today announced that Annie Tsai, formerly Chief Customer Officer at Demandforce, an Intuit company, will be joining the company to lead its customer experience team and increase client success and retention.

“DoubleDutch prides itself on making the customer experience a top priority, and we are thrilled to have Annie on board,” said Lawrence Coburn, CEO and Co-founder of DoubleDutch. “After overseeing customer success during DemandForce’s fastest period of growth, Annie brings a unique skillset to our team. She will enable us to continue to provide every DoubleDutch customer with the same positive experience as we grow at an accelerated pace.”

While at Demandforce, Tsai transformed the way their customers used technology and social tools, building trust and community around the Demandforce product. At DoubleDutch, she will spearhead a similar paradigm shift, increasing not only application adoption and utilization, but event return on investment (ROI) for customers as well.

“The customer experience is so much more than just the in-event success of the app,” said Tsai, “DoubleDutch has the opportunity to grow our relationship with customers to a lasting strategic partnership that will enable them to reimagine the way they optimize events, and the role technology plays in them.”            

About DoubleDutch:

DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, Proctor & Gamble, Audi, Verizon, UBM, Estee Lauder, and more. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app.

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