Unified Names Enterprise Computing Veteran Shawn Douglass As CTO and President, Big Data & Analytics

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Former EMC and ServiceMesh Executive Joins Rapidly Expanding Software Leader

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"Shawn’s experience in big data, combined with our vision to unify marketing data management across the enterprise, will unlock tremendous value for CMOs and their agency partners." - Sheldon Owen, CEO, Unified

Unified, provider of award-winning marketing cloud technology, today announced that Shawn Douglass has joined the company as Chief Technology Officer and President, Big Data & Analytics. In this role, he will deliver on Unified’s technology strategy, scale the company’s rapidly-expanding SaaS offerings, and extend Unified’s market leadership in cross-platform data management, analytics and reporting.

"Big data has transformed the retail, medical research, and financial services industries over the past decade. Today, the marketing industry is ripe for unprecedented disruption as big data unlocks valuable intelligence that will change the way that marketers influence and engage consumers,” said Shawn Douglass. “Unified’s technology is quickly becoming the industry’s standard for global brands and agencies who manage data to drive marketing success, and I’m unbelievably excited to join this team.”

Shawn Douglass has been a visionary and key contributor to the enterprise cloud operating model in a number of roles for over a decade. Most recently, he served as CTO of ServiceMesh (acquired by CSC in November 2013). Previously, he was a founder and Managing Director at EMC Ventures, the investment arm of enterprise computing leader EMC, where he drove strategic investments in cloud, security, big data/analytics, and disruptive technology and business models. At EMC, he held roles reporting to EMC’s CTO, CSO and COO, helping define, steer, and communicate that company’s technical strategy. His enterprise technology career began at Digital Island and Loudcloud.

“The marketing ecosystem is changing as the industry’s focus moves beyond simple advertising. CMOs have embraced the ubiquity of social media, which provides powerful new opportunities and also generates real-time consumer data at an unprecedented scale,” said Sheldon Owen, CEO and co-founder at Unified. “Shawn’s experience in big data, combined with our vision to unify marketing data management across the enterprise, will unlock tremendous value for CMOs and their agency partners.”

About Unified

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with powerful insights, content, and advertising tools built on the industry’s most advanced data platform. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, Los Angeles, and Chicago. For more information, visit http://www.UnifiedSocial.com.

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Dave Donohue
Unified
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