AURORA, IL; November 11, 2014 (PRWEB) November 11, 2014
UpTick Technology today launched a Kickstarter campaign to finance the manufacture of Flashlamp, a table lamp that integrates a rechargeable LED flashlight. According to the company, Flashlamp will ensure homes have a working flashlight during power outages. The Flashlamp product also includes a USB port for charging mobile devices.
Flashlamp is the brainchild of UpTick Technology Founder and CEO Brian Pierce, an entrepreneur from Aurora, Illinois. “When I had the idea for integrating a rechargeable flashlight with a standard lamp, I expected to find it had already been done,” said Mr. Pierce. “Much to my surprise, it hadn’t. We worked quickly to file a utility patent on the concept.”
Mr. Pierce noted that other products have been marketed as both a flashlight and a lamp, but that all have used a single bulb. “When you have a single bulb, then it’s either not a very good flashlight or not a very good lamp,” he said. The patent filed by UpTick Technology is for an independently functioning flashlight that docks in a lamp, where the lamp base serves as the charging station for the flashlight.
A design goal of Flashlamp is that it look like a normal table lamp when the flashlight is docked. “The flashlight really becomes part of the lamp when it’s charging,” said Mr. Pierce. “We want to give our customers the safety of having a charged flashlight right in their living rooms and bedrooms, but that can only happen if the lamp is attractive.”
UpTick is leveraging Kickstarter for both financing and marketing. “Kickstarter is a great platform for test marketing new products,” noted Mr. Pierce. “We can directly measure the demand for a product like Flashlamp before investing fully in tooling and production. That opportunity wasn’t available just a handful of years ago.” UpTick has made Flashlamp available for pre-purchase on Kickstarter.com for thirty days beginning November 11, 2014.
UpTick Technology, based in Aurora, IL, was founded in 2009. Its businesses include software consulting, real estate investing, media production and consumer products manufacturing. Brian Pierce earned a BA in Economics from Yale in 1996. Prior to founding UpTick he worked as an investment banker, an options trader and a technologist for leading trading organizations. The Flashlamp Kickstarter campaign address is http://kck.st/1uZGjux and a press kit is available at http://www.getflashlamp.com/about.