Industry First: DR2 Releases SaaS for Managing Customer Lifetime Value

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iMPACT CLV™ is the only out-of-the-box integrated solution for energy retailers to increase CLV

Customer Lifetime Value is about keeping customers longer and selling them more. In the past energy retailers trying to increase CLV faced a substantial investment. At best, the retailer had to buy disparate pieces and cobble them together in an expensive and time-consuming integration.

Today DR2, LLC, announced the release of the retail energy industry’s first integrated out-of-the-box solution for increasing Customer Lifetime Value.

“iMPACT CLV™ is the missing third of an energy retailer’s platform,” said DR2 CEO Malcolm Smith. “The industry solved for billing and wholesale risk management about 10 years ago. Those pieces are now available off the shelf. iMPACT CLV™ completes the triad by integrating Customer Lifetime Value into the enterprise architecture.”

iMPACT CLV™ is a full suite of tools for progressive energy retailers to engage, retain and cross-sell to their residential and small commercial customers. From telecom services to home energy management devices to load response to solar, virtually any good or service can be productized and turned into a SKU within iMPACT CLV™.

As an enterprise solution, iMPACT CLV™ encompasses one common set of metrics for all cross-sells. It dramatically reduces the one-time and ongoing cost of maximizing Customer Lifetime Value. SaaS implementation for energy retailers takes about 4-8 weeks.

API-driven to integrate seamlessly with current billing and risk management systems, iMPACT CLV™ is also modular in design, so it can leverage existing system investments. Modules include:

  • CRM
  • Meter Data
  • Digital Marketing
  • Commodity Engagement (Rewards, Acquisition, Retention, Demand Response)
  • Product Catalog
  • Offer Management
  • Supply Chain Management
  • Enterprise Analytics

For more information visit the DR2 website at

About DR2: DR2 provides innovative software solutions to competitive energy suppliers. Its iMPACT™ engagement and product bundling platform opens the channel for personalized customer engagement to enable the selling of bundled products. The company provides services nationally and is headquartered in Williamstown, Massachusetts. Learn more by visiting

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Stacy Govi
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