NFL Players Inc. Selects Bleacher Creatures as Its First Licensee Video Case Study

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“Exemplary Partner” Bleacher Creatures’ Irresistible Plush Figures “Capture Lifelike Characteristics of NFL Players” for Fans and Collectors

Peyton Manning, Denver Broncos

Bleacher Creatures has done a great job of fulfilling a need for a niche product that appeals to everyday toy consumers and avid collectors.

Bleacher Creatures, LLC, whose incredibly true-to-life plush figures celebrate the greatest players in pro sports, has been chosen by NFL Players Inc. (NFLPI) as its first video case study on successful licensees. NFLPI is the marketing and licensing arm of the NFL Players Association. The video can be viewed on the new NFL Players Association website:

Bleacher Creatures’ 2014 roster of more than 50 NFL plushes features such stand-out players as Colin Kaepernick (San Francisco 49ers), Peyton Manning (Denver Broncos), Johnny Manziel (Cleveland Browns), and Russell Wilson (Seattle Seahawks).

“Bleacher Creatures has been an exemplary partner of NFLPI's from the beginning,” said Steve Scebelo, Vice President Licensing & Business Development, NFLPI. “They saw an opportunity to create a unique plush product that appeals strongly to kids, and immediately recognized the intrinsic value of the players' likenesses across their product line. The depth of players featured in the line and the visually appealing nature of the product positioned Bleacher Creatures perfectly for a video case study.”

Karen Austin, Assistant Vice President, Licensing, for the NFLPI, added, “Bleacher Creatures has done a great job of fulfilling a need for a niche product that appeals to everyday toy consumers and avid collectors. They continue to broaden the assortment of unique players available each year and capture life-like characteristics of each individual player without compromising quality.”

Response from players on seeing their Bleacher Creature figures has been tremendous, with players such as Dallas Cowboys wide receiver Dez Bryant posting photos of his son with his Mini-Me on Twitter, Facebook, and Instagram, and other players such as New York Giants wide receiver Victor Cruz taking selfies with his plush.

“Bleacher Creatures is a young company that has developed a strong run of early success that bodes well for the future,” said Scebelo. “They have every ingredient in place to become a major player in the licensing industry, and NFLPI is thrilled to have been one of their initial successful partnerships.”

Bleacher Creatures is an innovative licensing manufacturer that produces a variety of children’s toys through partnerships with professional sports leagues and entertainment companies. Bleacher Creatures are incredibly true-to-life plush figures of the greatest athletes and entertainment icons, allowing young fans (those who are young at heart) to put their passion in play. Bleacher Creatures' goal: to encourage fun, inspiration and, of course, play among fans of any age.

NFL Players Inc. (NFLPI) is the licensing and marketing subsidiary of the NFL Players Association. NFLPI has been a trusted resource since 1994, delivering access to the influence, power, and personal stories of NFL players. NFLPI is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy, and player procurement. For more information visit

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Alison Hill
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