Unmetric sits right at the convergence of increasing investment in social marketing and sophisticated data analytics platforms from global brands and agencies. I look forward to contributing to the future growth of this exceptional team.
San Francisco (PRWEB) November 12, 2014
Unmetric, the only social media intelligence platform focused on brands, today announced that software industry mainstay Ram Gupta has joined its board of directors. Mr. Gupta currently serves as a director on the boards of Progress Software and FusionOps.
Mr. Gupta is an esteemed Silicon Valley software executive with more than 25 years of strategy and execution expertise in fast-paced, innovative technology companies. His diverse experience ranges from chip design to application software, and he has been part of teams that built the first healthcare Internet transaction service, the first pure Internet application software and the first application integration in the cloud.
“Our clients include some of the world’s most recognized brands and agencies who expect us to consistently deliver unrivaled innovation in both our technology and ideas. The ongoing opportunity to draw from Ram’s deep well of knowledge and expertise will help us continue to arm the modern marketer with the tools to ideate, compare and analyze the channels, content & campaigns of thousands of brands,” said Lux Narayan, CEO of Unmetric.
Since 2007, Mr. Gupta has served as director on the boards of various public and private technology companies including S1 Corporation (acquired), Platform Computing (acquired), Cast Iron Systems (acquired), Accruent Inc. (acquired), Knova Software (acquired), Plateau Systems (acquired), Persistent Systems (IPO) and Geek Net.
Prior to becoming a hands-on investor and advisor, Ram was the President and CEO of Cast Iron System. During his tenure, the company became the first and the largest vendor of application integration in the cloud. Both the revenue and the customer base grew over 500%. It was then acquired by IBM. Before that, Ram was the Executive Vice President at PeopleSoft Inc., responsible for strategy, development, marketing, customer support, alliances and mergers and acquisitions. He led over 6000 people in 15 different countries and managed a P&L of $1.6B. During his tenure the market capitalization grew from $3 billion to over $10 billion and the company was acquired by Oracle.
Before that Ram was the Senior Vice President and General Manager at WebMD Corp. He was part of the executive team that grew WebMD from a $5 million annual revenue start-up to a public company with a market cap of over $2B. Before that Ram lead various teams at Silicon Graphics, IBM and Tata Consultancy Services. He holds several patents in the U.S. and was presented the Smithsonian Computer World “Search for Heroes” Award for the year 2000. Ram holds an MS degree in Computer Engineering from the University of Massachusetts, Amherst and graduated with Honors in Electrical and Electronics Engineering from BITS Pilani, India.
“Unmetric sits right at the convergence of increasing investment in social marketing and sophisticated data analytics platforms from global brands and agencies,” said Ram. “I look forward to contributing to the future growth of this exceptional team and product.”
Founded in 2011, Unmetric is the the only social media intelligence platform focused on brands and trusted to arm the modern marketer with the tools to ideate, compare and analyze the channels, content & campaigns of thousands of brands. Unmetric combines the power of people and technology to track and analyze the online behavior of 25,000 brands segmented across more than 30 sectors for all major social channels including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. With a singular focus on client success and a growing roster of Fortune 500 companies, digital agencies, and other large global brands, Unmetric offers unparalleled intelligence to confidently make more informed business decisions and compete in the data-led economy. The company is headquartered in New York City with additional offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.