Ansira Acquires Co-Optimum: First Acquisition as New President & CEO Martin Reidy Takes Helm Expanding Ansira’s Leading Position as the Customer Engagement Agency

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Ansira Partners, Inc. (Ansira), an industry leading customer engagement and data driven marketing agency, announces today that it has acquired Co-Optimum, Inc., a leader in premium co-op advertising programs. Co-Optimum expands and enhances Ansira’s service offering in key categories, including the automotive, agriculture and recreational industries.

Ansira Acquires Co-Optimum, Marking First Acquisition Since Martin Reidy Named President & CEO

Martin Reidy stated, “Ansira has built a respected reputation as THE Customer Engagement Agency, helping our clients grow more profitable relationships with their customers. Co-Optimum is a perfect fit for our growth portfolio."

Ansira Partners, Inc. (Ansira), an industry leading customer engagement and data driven marketing agency, announces today that it has acquired Co-Optimum, Inc., a leader in premium co-op advertising programs. Co-Optimum expands and enhances Ansira’s service offering in key categories, including the automotive, agriculture and recreational industries. As important, the move further strengthens Ansira as the Customer Engagement Agency by increasing its connection between brands and local sales operations, including dealers and retailers. With its vast database of both retail marketing and sales information, Ansira is the most advanced agency to understand the impact of brand programs at the local sales level. Co-Optimum clients include AGCO, Ferrari, Honda, Polaris and Toyota, among others. The agency is based in Southern California.

Co-Optimum marks the first acquisition for Ansira since Martin Reidy joined as President & CEO on June 30. Reidy brings to Ansira over 25 years of experience building world-class marketing, media, and entertainment companies, having led expansion efforts for Meredith Xcelerated Marketing, Publicis Modem and Dialog, R/GA Interactive and EMI Music/Capitol Records. He was a partner at Bain & Company and holds a MBA from The Wharton School of the University of Pennsylvania.

Effective immediately, Co-Optimum becomes a division of Ansira and remains under the long-time leadership of its founder, Larry Feder. Feder founded Co-Optimum in 1989 and over the past 25 years has established Co-Optimum as a respected leader in the marketing innovation and co-op advertising space. Feder will work in partnership with Reidy to deploy Ansira services and expertise to Co-Optimum clients.

Reidy stated, “We are extremely excited to have Co-Optimum as part of the Ansira family. Ansira has built a respected reputation as THE Customer Engagement Agency. Our primary goal is to help our clients grow more profitable relationships with their customers. This works best when we combine intelligence around customer behavior with brand marketing and local retail transaction information. Co-Optimum allows us to offer our clients expanded resources and increased strategic insights to their business. Co-Optimum is a perfect fit for our growth portfolio and we happily welcome them onboard. Ansira will continue to grow both organically and through acquisitions. It is a very exciting time around here.”

Feder said, “I am very excited to be joining Ansira. Ansira has an outstanding long-term reputation of serving its clients and I look forward to expanding the business further through the enhanced services and capabilities of Ansira.”

Ansira is a portfolio company of KRG Capital Partners (KRG), which acquired Ansira in partnership with management in March 2012. Since inception, KRG has invested in 46 platform companies and has completed 157 add-on acquisitions for those platforms. http://www.krgcapital.com

About Ansira
Ansira, an industry leader in integrated customer engagement, leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through trade promotion, digital, direct, marketing automation, media and creative execution. The company is among the 12 largest independently owned marketing agencies in the United States and enjoys long-term client relationships with Fortune 500 companies across industries as disparate as automotive and QSR, including Beverage, Insurance, Technology and Retail. http://www.ansira.com

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Janice Snook
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