JoTo CEO to Speak on Panel for Future PR Professionals at USF’s PRSSA Chapter Meeting

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Karla Jo Helms will be speaking to communications students about what being a PR professional is all about.


One of our former interns, Sarah Avery, is the president of the USF PRSSA, so when she contacted me about being a panelist, I thought it was the perfect opportunity.

Karla Jo Helms, President and CEO of JoTo PR, will be a panelist at the University of South Florida’s Public Relations Students Society of America (PRSSA) meeting on Wednesday, November 19 at 5:00 p.m. USF’s chapter of PRSSA is holding a “Journalism & PR Pro Panel” with both Helms and Tampa Bay Business Journal Editor-in-Chief Alexis Muellner.

The general body meeting for USF PRSSA members will include talking points from the experienced panelists, including:

  • The most effective way to pitch journalist media;
  • Typical interactions between journalism and PR professionals;
  • The evolution of PR and journalism;
  • Recommendations for aspiring communications professionals.

Helms and Muellner have worked together before – Helms regularly brings business stories to the attention of the Business Journal editor. The panelists follow on the heels of other notable USF PRSSA speakers, including Busch Gardens PR and Media Relations leader Travis Claytor and Tampa Bay Lightning Director of PR Brian Breseman.

Helms also maintains ties to the public relations students and community in the Tampa Bay area, especially that of the communications college at USF. “I love connecting with and fostering PRs. One of our former interns, Sarah Avery, is the president of the USF PRSSA, so when she contacted me about being a panelist, I thought it was the perfect opportunity.”

USF PRSSA is a local chapter of the national PRSSA, an organization focused on providing advancement for public relations students and future professionals. PRSSA’s parent organization is PRSA (Public Relations Society of America), and it focuses on professional development and networking for PR professionals. USF’s pre-professional organization provides opportunities for students to interact with thought leaders in the community and the PR industry.

About JoTo PR:

Based in Tampa Bay, Florida, JoTo PR is an established Florida public relations firm founded by public relations veteran and innovator Karla Jo Helms. Helms launched the PR firm to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds to the healthcare, financial and technology industries. JoTo’s holistic approach to Business PR begins with communications strategic plans and leads into fully-integrated PR campaigns designed to optimize company communication, improve marketing and sales return on investment (ROI), and expand business opportunities. For more information, visit JoTo PR online at

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