Beauty Cares Changes Name to EndAbuse4Good

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New name better reflects the organization’s mission: break the cycle of domestic abuse against teens, women and children

"After teaching thousands of young women through our Education = Prevention school workshop series, it became clear that we needed a name to reflect the full scope of our mission to EndAbuse4Good,” says founder Aryn Quinn.

Beauty Cares, a recognized leader in the fight to break the cycle of domestic abuse announced their new name today: EndAbuse4Good.

“When we started Beauty Cares over six years ago, our mission was simple: help battered women feel better about themselves with hands on nurturing. With the best hair and makeup artists in the industry, massage, gift bags and professional photography - we helped repair shattered self-esteem. But three years ago I identified a huge need - preventing domestic abuse before it begins. I realized that young women needed to know the signs of abuse. After teaching thousands of young women through our Education = Prevention school workshop series, it became clear that we needed a name to reflect the full scope of our mission to EndAbuse4Good,” says founder Aryn Quinn.
The EndAbuse4Good approach is two-fold: preventing abuse before it begins, and helping survivors break free from the cycle.

Since its establishment in 2008, the organization has grown to include a broad range of services, programs and events that encourage dialogue about healthy relationships and help young women identify partner abuse. There is a big emphasis on preventing young people’s lives from being derailed by an abusive relationship.

Based on the core principle that education equals prevention, EndAbuse4Good is dedicated to building awareness for teens, re-educating survivors, and fostering a culture of zero tolerance for dating and domestic abuse.

In the 2013-14 academic year alone, EndAbuse4Good reached nearly 2,000 students through their Education=Prevention Tour, a 60 minute workshop provided at no cost to schools. In addition to providing a safe environment for young women to share their personal experiences, the workshop teaches them the insidious signs of abuse, including mental and emotional, to help them identify an abusive relationship before it escalates to violence. Post-workshop feedback indicates that over 50% of the attendees passed the knowledge acquired through EndAbuse4Good on to friends and family members.

EndAbuse4Good’s CelebriTee Campaign gives celebs the chance to take a stand against domestic abuse. White tank tops, still called “wifebeaters” are transformed into one-of-a-kind T-shirts created by celebrities including Katie Couric, Cyndi Lauper, Patrick Stewart, Mark Ruffalo, Derek Jeter, Julianne Moore, Mel Brooks, Melissa McCarthy, Diane Von Furstenberg and rock bands such as Lynyrd Skynyrd, Bad Company and Foreigner. The stars will also come out for an inaugural concert event, “Rock to Break the Cycle,” in the works for May 2015.

For more information about EndAbuse4Good and their other programs and events, such as their Campus Leadership Program, Beauty Cares for Kids, and Walk to Break the Cycle, visit EndAbuse4Good.org.

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Aryn Quinn
@EndAbuse4Good
since: 01/2009
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EndAbuse4Good
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