Making Lawyers Laugh - - Leaked Email Demonstrates Security Risks in Humourous mkryptor Advertising Campaign

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Fresh Skies launch the first UK campaign to use humour to raise awareness amongst solicitors and barristers of the risks with email security, by sending a leaked email.

Why wait for a high profile mistake to drive the email security agenda at your firm. Secure your emails with mkryptor.

Lawyers are serious people, with serious jobs. They are focussed on their client needs and the law. That doesn’t leave much time for email security. But they need to make time for it. Or, they could play a role in creating problems for their clients.

Email security company Fresh Skies, suppliers of email encryption tool, has launched the first UK campaign to use humour to raise awareness amongst solicitors and barristers of the risks in sending confidential information over email.

An email string between the Partners of fictitious firm, Barton Barton Barton & Barton, landed in email in boxes of legal firms across the UK today. The emails dramatise the sort of mishap that can occur when proper email security is not used. They also provide an entertaining scenario of ‘backside covering’ and bravado that a number of members of the legal industry (who wish to remain anonymous) reflect on as sounding “alarmingly familiar.”

In addition, a series of six mini hints and tips videos depict the unfortunate scenarios where a bumbling Barton must brief his Barrister about yet another breach in email security. Mkryptor creators Fresh Skies hope that the trials and tribulations of Messrs Barton will provide legal professionals with some entertaining but important information to keep them from going before a judge.

The scenarios include forwarding work emails to personal email accounts, using the autocomplete address function resulting in emails going to the wrong person, the myth surrounding confidentiality disclaimers, and reasonable care. All scenarios that could have been avoided by using email encryption software.

According to Simon Freeman, CEO of Fresh Skies, “Email security is a very serious issue. So serious that most companies don’t want to think about it until it is too late.” He added, “we see a lot of legal firms satisfy themselves in terms of email security by ‘acting as responsibly as others’ or worse, by simply adding a disclaimer to emails. When they find out how easy email encryption is, today, then firms move quickly to secure their email.”

The campaign has been devised by creative agency, Advokator, to bring a lighter note to a serious subject and is the first UK campaign to use humour within the legal sector to promote email security. Steve Barton, CEO of Advokator said, “Lawyers can laugh. I have seen it, first hand!” On a more serious note, Steve shared, “Lawyers are serious people, with serious jobs. They are focussed on their client needs and the law. That doesn’t leave much time for email security. But they need to make time for it. Or, they could play a role in creating problems for their clients. We used humour to cut through and make it easier for lawyer to spend some time thinking about email security.”

For more information on how mkryptor encryption software could help your firm, go to http://www.mkryptor.com

For more information related to the Barton Barton Barton & Barton campaign as well as a library of useful resources related to email security, go to http://www.mkryptor.com/Barton

Notes to Editors:

About Fresh Skies - Based in the City of London Fresh Skies is a leading creator of comprehensive communication software products and solutions, committed to customer satisfaction, innovation and excellent return on investment. The company’s approach to product development has always been rooted in its customers’ needs.

About mkryptor - All businesses that exchange client confidential information over email should use an encryption tool. In particular, users such as Barristers Chambers, Solicitors, Financial Services, Accountants, Expert Witness clients and Private Health Clinics. Many businesses still do not realise that email is inherently insecure, it can be likened to sending a letter without an envelope and potentially can be read at many points along the way. Mkryptor is a simple, easy to use encryption tool that unlike other products does not require software to be installed by recipients. Mkryptor is a finalist in this year’s Security Excellence Awards in the category “Best Cyber Security Solution” being announced in November.

Press Contact: Diane Sealey, Carrot PR
Phone: 020 8405 9139 Mobile: 07798 524846 Email: diane(at)carrotpr.co.uk

About Advokator - Advokator is a social media agency that specialises in getting brands talked about http://www.advokator.net

Media Contact: Steve Barton, CEO
Email: steve.barton(at)advokator.net
Phone: +44 (0) 790 191 7992

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