LAS VEGAS, CA (PRWEB) November 14, 2014
Chemical Guys was recognized with two Global Media Awards this past week at the SEMA Show in Las Vegas for its Clay Eraser line of products as well as the TORQ products. Chemical Guys' new products were amongst thousands of new products unveiled at the SEMA Show 2014 in Las Vegas.
“We were honored to receive two Global Media Awards this past week from SEMA and the international judges for our new products,” states Paul Schneider, Director of Creative Development. “We strive to create innovative products that will appeal to the consumer as well as create products that are designed with the user in mind. Our Clay Eraser products and the TORQ line of products not only deliver results exceeding one’s expectations, but they both redefine the way you care for your vehicle.”
The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside of the United States. The products are voted on by a prestigious group of international journalists who serve as judges.
"The idea of customization and personalization has been growing throughout the world," said Linda Spencer, SEMA director of international and government relations. "Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby, and so it's exciting to see how their love for cars, trucks and SUVs is impacting those throughout the world."
In 2014, the program included 26 judges from 15 countries. Each judge carefully reviewed and evaluated nearly 2,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries.