US Movie Theaters Industry November 2014 : Industry Analysis, Size, Share, Growth, Trends And Forecast Research Report by Researchmoz

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US Movie Theaters Industry November 2014

The movie theater industry is facing threats from all sides, with studios trying to shrink the exhibition window, consumers increasingly staying at home for their entertainment, and a new generation of moviegoers who expect entertainment content to be customizable and on-demand. Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating movie-going as one of the few shared experiences left in an increasingly fragmented media landscape.

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Executive Summary

The market
Sluggish growth expected to continue
Figure 1: Total US retail sales and fan chart forecast of movie theaters, at current prices, 2009-19
Market drivers
Buzz and exclusivity drive viewers into theaters
Movies still present an affordable night out
Figure 2: Average movie ticket cost, at current prices, 2009-14
Home theater equipment (and content?) approach cinema quality
Leading companies
The consumer
Pool of moviegoers shrinking
Figure 3: Past six month movie visitation, by gender and age, August 2014
More people prefer watching movies at home; cost is a top barrier
Figure 4: Venue preference to watch movies, August 2014
Figure 5: Barriers to more frequent movie attendance, August 2014
Frequent moviegoers important to the bottom line
Figure 6: Services worth a price premium, by all and frequent moviegoers, August 2014
Moviegoers are eager for more premium services
Figure 7: Average amount willing to pay for premium service (excluding zeros), August 2014
What we think

Desired Theater Attributes – Viewing Experience

Key points
Price top reason to choose a less convenient movie theater
Figure 36: Reasons to choose a less convenient movie theater, August 2014
Men 18-34 most likely to value sound and picture quality
Figure 37: Reasons to choose a less convenient theater – Viewing experience (have gone or would go), by gender and age, August 2014
More high-income moviegoers choose a better viewing experience
Figure 38: Reasons to choose a less convenient theater – Viewing experience (have gone or would go), by household income, August 2014

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Desired Theater Attributes – Environment, Convenience

Key points
Women 55+ value cleaner theaters
Figure 39: Reasons to choose a less convenient theater – Environment and convenience (have gone or would go), by gender and age, August 2014
People of all incomes seek a better theater environment
Figure 40: Reasons to choose a less convenient theater – Environment and convenience (have gone or would go), by household income, August 2014

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