US Movie Theaters Industry November 2014 : Industry Analysis, Size, Share, Growth, Trends And Forecast Research Report by Researchmoz
Albany, NewYork (PRWEB) November 14, 2014 -- The movie theater industry is facing threats from all sides, with studios trying to shrink the exhibition window, consumers increasingly staying at home for their entertainment, and a new generation of moviegoers who expect entertainment content to be customizable and on-demand. Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating movie-going as one of the few shared experiences left in an increasingly fragmented media landscape.
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Executive Summary
The market
Sluggish growth expected to continue
Figure 1: Total US retail sales and fan chart forecast of movie theaters, at current prices, 2009-19
Market drivers
Buzz and exclusivity drive viewers into theaters
Movies still present an affordable night out
Figure 2: Average movie ticket cost, at current prices, 2009-14
Home theater equipment (and content?) approach cinema quality
Leading companies
The consumer
Pool of moviegoers shrinking
Figure 3: Past six month movie visitation, by gender and age, August 2014
More people prefer watching movies at home; cost is a top barrier
Figure 4: Venue preference to watch movies, August 2014
Figure 5: Barriers to more frequent movie attendance, August 2014
Frequent moviegoers important to the bottom line
Figure 6: Services worth a price premium, by all and frequent moviegoers, August 2014
Moviegoers are eager for more premium services
Figure 7: Average amount willing to pay for premium service (excluding zeros), August 2014
What we think
Desired Theater Attributes – Viewing Experience
Key points
Price top reason to choose a less convenient movie theater
Figure 36: Reasons to choose a less convenient movie theater, August 2014
Men 18-34 most likely to value sound and picture quality
Figure 37: Reasons to choose a less convenient theater – Viewing experience (have gone or would go), by gender and age, August 2014
More high-income moviegoers choose a better viewing experience
Figure 38: Reasons to choose a less convenient theater – Viewing experience (have gone or would go), by household income, August 2014
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Desired Theater Attributes – Environment, Convenience
Key points
Women 55+ value cleaner theaters
Figure 39: Reasons to choose a less convenient theater – Environment and convenience (have gone or would go), by gender and age, August 2014
People of all incomes seek a better theater environment
Figure 40: Reasons to choose a less convenient theater – Environment and convenience (have gone or would go), by household income, August 2014
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