You need to actively manage customer relationships as strategic assets for your company.
Cambridge, MA (PRWEB) November 13, 2014
Today, Passenger CEO, Thomas Finkle, will act as one of the panelists at this year’s Software & Information Association’s Deciphering Customer Success Forum, taking place in Cambridge, MA, at the IBM Innovation Center. The forum serves as a place where leading Customer Success Executives and CEOs from cutting-edge companies will share their perspectives on every aspect of customer success, the importance of this critical emerging function of measuring customer happiness, and how to manage your business to achieve it.
Finkle’s session will include a discussion on how happy customers result in increased loyalty, increased retention, positive referrals, cost reduction and crisis prevention for companies.
Customer success is a process of leveraging technology and visibility into your customer health to ensure that your customers are consistently receiving value from your product. Companies that invest in customer success have found the new potion for rapid and consistent growth.
“You need to actively manage customer relationships as strategic assets for your company,” says Finkle. “Customer success is both a technical and organizational initiative, and at Passenger we developed both the technology and organizational best practices to help brands succeed in their customer success initiatives.”
Passenger, a leader in private lone communities for customer engagement, is committed to helping the world’s leading brands connect with their customers to uncover insights, foster innovation and inspire advocacy. Founded in 2006 and based in Los Angeles and New York, Passenger enables brands to connect and communicate with key stakeholders online, on mobile and on social networks.
Passenger combines industry-leading technology with expert community management engagement services to allow brands to connect in real-time with their communities to inform research, product development and marketing decisions. In addition, all the data collected in the FUEL Community Engine is warehoused in a single database with robust analytic capabilities, which provides a holistic view of the community healthy, as well as actionable, member-driven insights. For more information visit http://www.thinkpassenger.com.