“Marketo was an easy decision for rFactr. They are a well-respected provider of marketing services to the world’s CMO’s,” said Richard Brasser, CEO of rFactr.
SAN MATEO, CALIF (PRWEB) November 17, 2014
Marketo (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that rFactr, the leader in social sales software, has selected Marketo’s engagement marketing platform and joined Marketo’s LaunchPoint ecosystem, the industry’s most complete ecosystem of marketing solutions.
rFactr needed a powerful solution to integrate seamlessly with its existing CRM solution, score content and increase marketing’s contribution to the sales pipeline while reducing time spent on immature leads. With Marketo, rFactr is also able to track every interaction across multiple channels and create truly personal relationships with its customers.
“rFactr needed an agile partner to support our explosive growth in the Fortune 1000,” said Shannon Johnson, vice president of national accounts at rFactr. “Marketo provides both enterprise class solutions and understands the needs of fast growing firms like rFactr.”
Additionally, rFactr’s flagship product, SocialPort™, can now be found within Marketo’s LaunchPoint ecosystem. SocialPort offers companies a seamless way to activate critical social sales programs. Most companies don’t have the time or resources for this but SocialPort can be turned on quickly and start generating sales wins immediately.
“Joining Marketo’s LaunchPoint ecosystem was an easy decision for rFactr. They are a well-respected provider of marketing services to the world’s CMOs,” said Richard Brasser, CEO at rFactr. “rFactr, in its own right, has become the trusted provider of social sales technology and training to sales leadership at the world’s best companies. This was a great opportunity to bring marketing and sales together.”
rFactr enables its clients to provide sales representatives with the technology needed to leverage the power of social sales. Through the implementation of SocialPort™, its flagship product, and best-in-class consulting services, rFactr makes social selling easier and more effective for sales teams across a number of industries. rFactr serves a global market with solutions for enterprise clients looking to leverage an unfair advantage across their entire sales organization. To learn more, visit http://www.rfactr.com.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit http://www.marketo.com.