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Snow Joe Debuts National Commercial to Highlight Industry-Leading Cordless Snow Blower

Snow Joe iON took winter by storm when it debuted as the first truly powerful, cordless snow blower last year!

We are going to show the entire country the benefits of using a powerful, gas-free and cord-free machine to clear snow quickly and easily.

Snow Joe iON took winter by storm when it debuted as the first truly powerful, cordless snow blower last year – receiving thousands of positive reviews from users who successively cleared millions of pounds of snow. This season, Snow Joe will demonstrate the original battery-powered snow blower with the company’s first national television campaign.

“A product as innovative as iON deserves an advertising campaign to match,” said Joseph Cohen, president and CEO of Snow Joe. “We are going to show the entire country the benefits of using a powerful, gas-free and cord-free machine to clear snow quickly and easily.”

The trademarked theme for the 30-second Snow Joe commercial, “Cut the CordTM,” shows consumers that there is an easier snow removal solution available to effortlessly clear snow with no gas, no fumes and no cords. It will air nationally on the DIY Network, Food Network and HGTV among others beginning November 15.

“Snow Joe iON is ideal for those looking for state-of-the-art technology that is powerful, yet easy to use,” said Cohen. “Until now, homeowners faced a lot of intimidation with snow removal equipment. iON was the first to eliminate electric cords and gas operation, and operates just as most electronics do today – with a simple charge.”

The spot shows that the Snow Joe iON is always ready to handle snow removal thanks to its instant start and cordless, gas-free operation. Powered by a 40-volt 4.0 amp-hour lithium-ion battery, the iON packs plenty of eco-friendly power and provides a whisper-quiet performance that consumers can’t get with gas and electric starts. The iON can run for up to 50 minutes on a single charge, pushing through 500 pounds of snow per minute!

Snow Joe iON is available for $399.99 now at retailers nationwide in the U.S. and Canada, both in store and online.

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About Snow Joe
The Snow Joe® Company designs and develops high-quality innovative tools at an affordable price. Since 2005, the company has helped consumers “Get Equipped” to tackle the great outdoors. Snow Joe’s innovation is driven by a robust research and development pipeline that looks at both creative design and technological advances. Originally founded to bring homeowners smart winter solutions, the company now distributes a wide range of easy-to-operate and reliable power equipment – from snow throwers and lawn mowers to trimmers and cultivators – under its “Joe” brand names. For more information, visit http://www.snowjoe.com.

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Matt Kasik
LCWA
+1 (312) 565-4611
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Alison Bruder
LCWA
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