Unity, Community, Legacy: The Boot and Shoe Travelers Association of New York Begins a New Era of Trade Shows

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The Boot and Shoe Travelers Association of New York marks the beginning of a new era of trade-shows to service Footwear, Apparel & Accessories Wholesalers and Retailers.

January 2015 Show Application Available - Deadline October 31, 2014

“It is incredible how a group of sales people came together in 1906 and realized that unity and community would provide a greater force in doing business than dragging samples cases from store to store.

Buyers and retailers have requested to have the event centrally located and in effort to accommodate the show will be in Edison, NJ starting January 12-13, 2015.

B&STA of NY has projected exponential growth in the market and is ready to service more manufacturers and retailers in the northeast and has moved to the New Jersey Convention and Exposition Center in Edison, NJ which is over 135,000 square feet. This facility will bring together brands and buyers from luxury to lifestyle markets on one floor for everyone’s benefit.

The Metropolitan New York Footwear, Apparel & Accessories Marketplace is a B2B trade show sponsored and coordinated by the B&STA of NY who is committed to helping buyers and retailers make a better living. Through quarterly events, benefits and a unity of over 1200 brands showcasing product assortments four times a year. The events cater to men’s, women’s, junior’s and children’s retail communities uniting luxury to casual products and services geared towards buyers and retailers in different parts of the northeast.

Benefitting its exhibitors and retailers, professional grade exhibits and merchandise coordination allow retailers to shop for products in a setting that is organized by price point and category in order to make the job to decide what trends and products their consumers are looking for a lot easier.

With the major manufacturing groups brands such as Wolverine World Wide, Steve Madden, Jones Group, Brown Shoe, Vida brands and other iconic brands such as Polo Ralph Lauren and Kenneth Cole; the atmosphere is catering to retailers of all shapes and sizes over a month after the national events like Magic and ENK shows have happened.

What makes this regional organization different from other tradeshows is their genuine approach to helping both exhibitors and attendees, with over 45 years of leadership and experience in both wholesale and retail – the current show management makes it a point to make sure that everything addresses both the needs and aims to promote the importance of “Unity and Community.” One of the repeating and compelling matra’s within the industry.

New additions to the benefit of membership are the marketing tools set in place to help fellow exhibitor members improve communication by identifying new channels and help increase return on investment which is the prevailing challenge for traveling sales executives and managers.

We help fellow members with any marketing limitations by providing an all-encompassing approach to marketing the brand prior to events and in a wider scope to reach a greater audience who may not be aware of the opportunities available.

Chairman and Vice President of the B&STA of NY states, “It is incredible how a group of sales people came together in 1906 and realized that unity and community would provide a greater force in doing business than dragging samples cases from store to store. Now more than ever we must realized the importance of member owned associations that cater to the individual needs of its members.”

About the B&STA of New York
The B&STA of New York celebrated its 108th year anniversary September 2014. Our organization was founded in 1906 by a group of traveling sales executives and was incorporated in 1939, established as an organization of traveling sales representatives. Our show covers the eastern region drawing retailers primarily from Rhode Island, Connecticut, Westchester, New York, New Jersey, Pennsylvania, Maryland, Washington, Virginia and as far as Florida, California, the Caribbean and Canada.

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Danny Lakin
The Footwear, Apparel & Accessories Marketplace
since: 04/2010
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