ctms is a leader in the corporate travel industry and we are excited to work on expanding their portfolio of sports and entertainment properties throughout North America.
(PRWEB) November 24, 2014
Corporate Travel Management Solutions (ctms) announced today they have partnered with international sports marketing agency, You First Sports, as its official sports marketing firm. You First Sports will work closely with ctms to develop a strategy, lead introductions, and negotiate strategic partnerships with sports and entertainment properties throughout the U.S. and Canada.
“ctms is a leader in the corporate travel industry and we are excited to work on expanding their portfolio of sports and entertainment properties throughout North America. We will be seeking new partnerships in all relevant sectors and working to identify where the best fits are from both a marketing and business development angle.” said Matt Firestone, Managing Director of You First Sports, U.S.
ctms currently has strategic business partnerships with several teams and entertainment outlets where it receives marketing assets and in turn manages the travel needs for the respective properties. Partnerships include, but are not limited to the Miami Dolphins (NFL), NY Islanders (NHL), and Roc Nation.
“We have been eager to form new partnerships in the industry above and beyond our current portfolio. By partnering with a reputable global agency such as You First Sports, we now have the appropriate means to formulate a go-to-market strategy to align with more properties in the sports and entertainment industries,” said Tom Osovitzki, CEO of ctms. “We are very excited about this partnership with You First Sports as we feel they provide us an excellent opportunity to grow this channel.”
ABOUT CORPORATE TRAVEL MANAGEMENT SOLUTIONS
Corporate Travel Management Solutions (ctms) is an award winning business travel management company. Ranked number 115 on the 26th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies, ctms offers a comprehensive range of integrated travel management services providing clients with the technology and service to manage their business travel with maximum efficiency. For more information visit http://www.ctmstravel.com.
ABOUT YOU FIRST SPORTS
You First Sports is a global sports marketing agency headquartered in Madrid, Spain with U.S. operations based in Miami, Florida. The firm specializes in sponsorship strategy, brand activation, and athlete representation. You First Sports has offices throughout Europe, U.S., Asia, and Latin America and represents more than 500 international professional basketball and soccer players, including 30 players in the NBA.
Michelle Harris, Director of Marketing