EMIGSVILLE, PA (PRWEB) November 17, 2014
Suzanne Mescan of Vasont Systems, a TransPerfect Company that provides component content management system (CCMS) software, was chosen to be the featured speaker for the Society for Technical Communication’s live webinar on Wednesday, December 3, 2014 at 1:00pm Eastern time. She will be presenting, “If Your Content Could Talk…,” a discussion for writers who want to use their content to its fullest potential. STC members can sign up for the webinar at https://access.stc.org/prod/EventDetail?EventKey=WEB120314&WebsiteKey=749f84ca-cf54-4b3c-8272-9e3fe238c6a7.
Whether companies realize it or not, content is one of the most important building blocks in any organization and when it all comes down to it, content is the voice of any company. It tells the world what a company does and what it believes in and it can influence whether or not customers have trust in the company’s products and services, thereby determining a corporation’s success or failure. That’s a lot of pressure for something that is typically overlooked or considered an expense by so many companies. However, if written, handled, and managed correctly, content can heighten sales and make a great return on investment for any company, helping companies reach their business goals In this webinar, Suzanne will discuss how to analyze content and use it as a distinct advantage.
About the Speaker
Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).
About Vasont Systems
Vasont Systems provides component content management software and XML data services to Fortune 1,000 companies and global organizations from a variety of industries, including manufacturing, technology, publishing, financial, and healthcare. Since 1992, Vasont Systems has helped companies organize their critical business assets, manage productivity, and disseminate information in many languages to multiple media channels while reducing their costs by an average of 63% and shortening overall cycle times by 75% on average. The Company has been named multiple times to the EContent 100 list of “best and brightest digital content companies.” Vasont Systems is a member of the TransPerfect family of companies. For more information, visit http://www.vasont.com.