Low prices and new jerky flavors will spur demand, though competition will heighten
New York, NY (PRWEB) November 16, 2014
Meat jerky products have proven to be resilient to economic downturns. IBISWorld estimates that revenue for the Meat Jerky Production industry has grown in each of the past five years, including a 4.9% jump in 2014. The industry's small-scale nature, relatively low prices and innovative flavors and content have led revenue to grow an estimated annualized 4.5% to $1.1 billion in the five years to 2014. While per capita red meat consumption declined during the recession due to consumers' tightened budgets, this metric has increased since 2009, helping boost demand for meat products like jerky.
According to IBISWorld Industry Analyst Antal Neville, “Product innovation has largely driven revenue growth in the past five years.” Traditional jerky products were viewed by a number of consumers as unhealthy, full of artificial flavors, preservatives and overloaded with sodium. Major players in the industry have battled this perception by launching a number of products emphasizing the artisanal nature of jerky products. For example, various campaigns have characterized jerky products as a healthy, lean source of protein that can be produced using traditional methods. Jack Link's Small Batch Handcrafted Jerky has been one of the major products to gain success in recent years with such new trends. Appealing to physically active consumers has also been a successful marketing strategy for industry operators. Jack Link's has included a Sasquatch figure into its advertisements, evoking the great outdoors and emphasizing that jerky products fulfill beastly hunger cravings. Furthermore, Krave jerky has marketed to athletes, handing out samples to marathoners crossing the finish line. These successful campaigns have helped to drive jerky sales in the past five years, leading to strong revenue growth.
In the five years to 2019, revenue is forecast to continue growing, albeit at a slightly slower rate. Despite Americans' increased budgets, industry operators will likely experience greater competitive pressures from alternative snack food providers, which will limit revenue opportunities. “Additionally, the price of meat is not expected to grow as quickly, putting less upward pressure on revenue,” says Neville. IBISWorld projects that profit will increase as consumer spending rises, enabling operators to increase their product prices. Overall, new product developments and increased demand from consumers looking for convenient food and new, exciting flavors will support industry performance.
For more information, visit IBISWorld’s Meat Jerky Production in the US industry report page.
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IBISWorld industry Report Key Topics
The Meat Jerky Production industry includes establishments that cut, pack and box meat jerky from purchased meats. Meat jerky includes meat that has been cut into long slices or strips and dried, seasoned or otherwise cured.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.