GeoTargeting by Mytasca Collegiate Recruiting Software Means No More “Needles in a Haystack”

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Key college career recruiting details like geographic location by zip code, field of study, college degree level and diversity breakdown are all built right into the Mytasca online database for ease of use by corporate recruiters in search of top candidates.

"Our long time relationships with thousands of colleges and universities provides us with a unique 'boots on the ground' perspective on how to make corporate recruiters jobs much easier," says Campus Media Group founder and CEO Tom Borgerding.

Today any employment recruiter in the world can find the exact type of college student in North America that their corporate employer wants to hire right down to the finest of details.

Its GeoTargeting capability by zip code, field of study, college degree level and other key search criteria, has the Mytasca online database locate the best candidates in literally just a few key strokes. Entering the desired zip code, number of mile radius away from the company, area of discipline and degree by school, and diversity breakdown immediately provides a list of access to candidates.

"There has been wonderful synergy around Mytasca that has us continually finding new ways to make it even simpler for recruiters to find all of the right interns or recent college graduates,” says Tom Borgerding, who founded Minneapolis based Campus Media Group, the parent company of Mytasca, in 2002. “Our long time relationships with thousands of colleges and universities throughout North America, provides us with a unique ‘boots on the ground’ perspective on how to make corporate recruiters jobs easier. From the very start, our intention has always been to have Mytasca help focus on what’s most important: placement of the most suitable job candidates in a timely manner.”

According to Borgerding, the best of today’s technology included in the Mytasca online database is able to leverage the mass amount of data available on college and university students and turn it into many different, easy to use cues for recruiters. All results can be saved as “favorites” under terms like “Contacts, Career Centers, Events, or Institutions” for easy access and reference for each specific search. Some of the leading companies using Mytasca to leverage their college outreach and recruiting include Power Objects, BlackBaud, Pearson VUE, and Campus Strategic Partners.    

Today, there are more than 4,500 institutions (representing every college in the U.S.), both online and brick-and-mortar campuses, contained in its database. It is also the only resource that is free for educational institutions’ career centers to list their information. And Mytasca is the only online resource to combine U.S. government IPEDS: Integrated Postsecondary Education Data System statistics data with university career center data. This includes details such as contact information, recruiting related events and services at every 2-year and 4-year college and university.

Based on nearly four years of research and extensive discussions and feedback with a variety of employers and campus career centers, Mytasca allows every recruiter an objective, fact driven approach and more college career center professionals and their students a personal connection for career opportunities. It is the only resource that contains institutional, demographic, and career center information all in one place, for every institution and virtually every career on those campuses. For more information, please visit: and or call 952-697-2000.

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About Mytasca “You Recruiting Without The Research Burdens”™
It was at a national collegiate conference in 2012, when Campus Media Group CEO Tom Borgerding had an “aha moment” and first envisioned a tool that would powerfully connect many of these same corporations his company had been working with for over a decade with the best and brightest students for employment – including full time careers, internships, and part-time work. After hearing from dozens of college level recruiters about the myriad of challenges, Borgerding and his team created a database software solution called Mytasca that removes nearly all of the guess work and allows for a more personal, direct connection between recruiters, campus career centers, and ultimately students.

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