Bringing order to the chaotic world of digital assets: Cambridge Judge Business School builds on celum

Share Article

Summer 2014 saw the expansion of the scope of celum’s involvement at one of the world’s leading business schools, with the development of a new brand toolkit interface added to their existing DAM system to showcase the CJBS brand.

Cambridge Judge Business School sits at the heart of the University of Cambridge. Established in 1990, the School has experienced rapid growth and is a world-class provider of innovative and transformative business education. The School has a strong international brand among business schools and invests strategically in marketing and profile-raising initiatives which result in the production of significant quantities of brand assets.

A new brand portal
The new brand toolkit presents a digital version of the CJBS brand guidelines focused on user need, presenting selected collections of assets which are managed centrally in the celum DAM system and made available via the celum API.

The portal offers staff and students of the School much more than just images by making available selected collections of brand assets such as Word and PowerPoint presentation templates, logos, fonts, and signage – all framed in an engaging mobile-friendly set of webpages alongside guidance on their use, built using the open source CMS TYPO3.

The DAM system itself maintains one master copy of each asset and gives CJBS the opportunity for greater control over the use of their brand by ensuring that the latest, correct, version is always available. It also provides powerful search functions and wizards to help the user download the correct file for their needs.

A growth story
Summer 2014 also saw celum’s solution for Cambridge Judge Business School adopted by other parts of the wider University of Cambridge, and the system is seeing rapid expansion of both managed assets and user registrations from other departments. Plans are now underway to provide a second brand portal in the future – this time for the University as a whole.

Further information:

About celum:
celum is the worldwide leader in the development of Marketing Technology software for Brand & Product Content Management. Our solutions automate and accelerate communication, marketing, and sales processes, reduce costs and help our customers achieve greater flexibility in day-to-day operations.

More than 700 clients in 32 countries with 700,000 users already trust in celum software products. Including leading brands like 3M, CLAAS, Do & Co, Decathlon, Hochtief, KTM, L‘Oreal Professional, MAN, Shiseido, Silhouette, Specialized, Toshiba, Toyota, Universal Music, voestalpine, VW.

Founded in 1999 and headquartered in Linz, Austria, celum Group operates worldwide with offices in Vienna, Munich, Berlin, Paris and Chicago.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rainer Sommer
+43 152243620 Ext: 172
Email >

Rainer Sommer
+43 (0) 664 800 83 172
Email >
Visit website