BrightWave CEO Awarded Lifetime Achievement Award by Atlanta Interactive Marketing Association

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Campaign Manager Lyndsey Adamo Selected as Finalist for Rising Star Award.

Atlanta’s digital community gathered on Wednesday, November 12 for the annual AIMA Awards, a showcase and celebration of outstanding achievements in interactive marketing. BrightWave CEO Simms Jenkins was honored with the first ever Lifetime Achievement Award and BrightWave Campaign Manager Lyndsey Adamo was chosen as a finalist for this year’s Rising Star award.

Jenkins accepted the award on the Buckhead Theatre stage among hundreds of his peers, after a video played that looked back at his career and the meteoric rise of BrightWave as North America’s leading email marketing agency over the past 10 years. He graciously thanked his early advocates and peers, as well as his family, clients and BrightWave team, for making his success possible.

The following tribute to Simms Jenkins was made by AIMA in the Awards program:
As the founder of the preeminent email agency in the country, a prolific thought leader and generous, thoughtful contributor to Atlanta’s digital community, Simms Jenkins is the deserving recipient of this year’s Lifetime Achievement Award.

Since its beginnings over 10 years ago, Simms turned a one-person start-up into a global leader in email marketing services, bringing on big brands like Google, Aflac, Chick-fil-A, Equifax, LinkedIn and the Weather Channel. His strong thought leadership in the email space is second to none: Simms has authored over 250 articles and written two definitive books on email marketing, in addition to appearing in publications ranging from the Wall Street Journal to Wired to Fortune Magazine.

Most of all, Simms has led by example, working tirelessly on behalf of the digital community, mentoring his email dream team and nurturing other leaders in the space. He is a champion of all things digital—and truly deserving of this accolade.

A video tribute for the Lifetime Achievement Award can be found here:

The following biography of Lyndsey Adamo appeared in the AIMA Awards program:
Lyndsey Adamo joined BrightWave as Special Projects Coordinator in December 2013, quickly advancing to Campaign Coordinator then Campaign Manager faster than any employee in the company’s 11-year history. Lyndsey’s drive to be the best campaign/project manager for her clients, which have included Equifax, Friendly’s, Mattress Firm, Lawn Doctor and Promontory Financial, is evident in everything that she does. She earns trust of both clients and colleagues at all levels through her surefooted nature and unwavering responsiveness.

Specifically, Lyndsey showed tremendous leadership in the launch of Mattress Firm’s first email marketing initiatives, working across multiple departments, both internally and externally, to develop onsite email capture forms, build a multi-touch onboarding series and deploy the nationwide chain’s first ever promotional campaigns. Lyndsey’s panache for only having to “learn something once” combined with her calm demeanor in handling anything thrown her way has been integral to the success of BrightWave and its clients.

About BrightWave
BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Equifax, Mattress Firm and Phillips 66. For more information, please visit

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