Peñitas, Texas Partners with Buxton to Support Retail Development

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Peñitas will use Buxton’s advanced customer analytics to identify the retailers that match the shopping and dining habits of consumers in the city's trade area, and receive data-backed verification of retail potential in the community. The information will be used to support economic development initiatives.

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We look forward to working with Buxton to better understand the type of retail development that will best serve the needs of our community

The City of Peñitas, Texas, one of the oldest communities in the state, today announced that it has entered into a partnership with Buxton. The City will use Buxton’s advanced customer analytics to identify the retailers that match the shopping and dining habits of consumers in Peñitas’ trade area, and receive data-backed verification of retail potential in the community.

While retail development programs have traditionally relied on basic demographic information, the Peñitas retail attraction program will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT® will give local leaders the ability to analyze retail matches and support development decisions.

“Peñitas has grown rapidly over the last decade,” said Oscar Cuellar Jr., city manager of Peñitas. “We look forward to working with Buxton to better understand the type of retail development that will best serve the needs of our community.”

“Basic demographic information fails to paint a true picture of the retail potential in Peñitas,” said Lisa McCay, vice president in Buxton’s public sector division. “Buxton is pleased to support the retail development efforts of this vibrant, growing community.”

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities in Texas include Frisco, Little Elm, Temple, and many more.

About Peñitas, Texas

The City of Peñitas, which is located on the Rio Grande about 13 miles west of McAllen, Texas in southwestern Hidalgo County, was founded in 1520 and is one of the oldest communities in the state. Since the year 2000, Peñitas has grown from approximately 1,110 residents to 7,400 residents today. Through the Rio South Texas Economic Council, the community works with other municipalities to foster a vibrant regional economy.

For more information, visit http://www.cityofpenitas.com.

About Buxton

In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Red Wing Shoes, Sally Beauty Supply, GNC, and Anthropologie.

For more information, visit http://www.buxtonco.com or follow us on Twitter.

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Katie Russell
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