These new distributors, and the markets they represent, are crucial to our global expansion plans, supporting the introduction of Dr. Cool’s new product lines including cooling accessories, an expanded wrap line and sports medicine collection.
Portsmouth, NH (PRWEB) November 18, 2014
Coolcore, the global leader in chemical-free cooling fabric innovation and creator of Dr. Cool Recovery-On-The-Go™ ice and compression wraps, today announced a significant international expansion, adding new distributors in Asia, Oceana and Latin America.
“We continue to establish a new industry standard for chemical-free cooling products,” said Kevin McCarthy, president and CEO of Coolcore. “These new distributors, and the markets they represent, are crucial to our global expansion plans, supporting the introduction of Dr. Cool’s new product lines including cooling accessories, an expanded wrap line and sports medicine collection.”
Dr. Cool, the first and only product combining ice and compression in one flexible fabric wrap, has expanded rapidly throughout North America, with over 1,000 retail doors in its first six months after its launch. The strong momentum behind Dr. Cool has been fueled by industry recognition, including being named a finalist in the Future Material Awards “Best Innovation - Sportswear & Outdoor Apparel” category, and consistent media coverage in Men’s Journal, Outside magazine, Real Simple, Self magazine, and the Yoga Journal, among other prominent outlets.
The Coolcore fabric innovations used in the Dr. Cool lines are patented and chemical-free, earning the prestigious Hohenstein Institute’s “Innovative Technology” award for “Cooling Power”, becoming the only company globally to receive this honor. Additionally, Coolcore is currently a finalist in the Future Material Awards “Most Innovative Small Company” category.
“As consumers become more sophisticated in their product knowledge, they demand more performance from their apparel and accessory items,” said Nick Skally, director of marketing for Coolcore. “Our patented, chemical-free textile innovations provide on the go relief and are being very well received across a variety of market segments.”
Specifically for 2015, Dr. Cool will launch cooling apparel and accessories globally including sleeves, towels, headwear, wristbands and headbands, as well as shirts and polos.
Based in Portsmouth, N.H., Coolcore is a material innovator and global leader in chemical-free cooling fabrics. Its patented, chemical-free material delivers three distinct functions — wicking, moisture circulation and regulated evaporation — going far ¬beyond traditional moisture-management textiles by reducing surface fabric temperature up to 30 percent.
Coolcore fabric formulations have earned the prestigious "Innovative Technology" recognition from the Hohenstein Institute, a first for a US. company, and the only company globally to be awarded this recognition for “Cooling Power”. The Coolcore distribution channels include partnerships with consumer brands, Dr. Cool Recovery-On-The-Go wraps and cooling apparel and accessories in international markets.