Hope Family Wines Debuts New Label for Treana

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Paso Robles winery changing the look of its flagship wine after 18 years.

Hope Family Wines, the family-owned, Paso Robles-producer of Treana wines have recently unveiled a new look for their iconic Treana Red. After 18 years under its original label, Austin Hope, President of Hope Family Wines wanted to honor the inaugural product with a fresh redesign which features a 19th century gold Baroque scroll screen printed directly on the bottle.

“As the flagship wine of the Hope Family Wines portfolio, it was important for us to make a statement with the new package. It’s a beautiful new bottle and it creates a look much more consistent with the quality of wine inside,” said Austin Hope.

Treana Red was first introduced in 1996 as a red blend from the Paso Robles region. The concept was to make a wine that exemplified the best grape varietals grown in the area. Austin Hope explains that, “Over the years, we’ve found that Cabernet Sauvignon and Syrah are two varieties that grow best in Paso Robles. The warm days and cool nights of this AVA are greatly influenced by the proximity of the Pacific Ocean and when combined with the limestone soils of the area, these three factors have created a unique environment that’s perfectly suited for growing Cabernet and Syrah.” It’s a classic “Paso Robles-style” blend which combines fruit from their finest vineyards and passionate winemaking. The 2012 Treana Red in its new package marks a turning point for the Hope Family’s flagship wine.

About Hope Family Wines
Hope Family Wines is a family-owned and operated winery in Paso Robles, CA, encompassing five brands: Liberty School, Treana, Candor, Austin Hope and Troublemaker wines. The Hope family arrived in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso Robles was capable of producing world-class wines. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes and developing vineyards throughout the eighties and early nineties, they began producing estate wines under the Hope Farms label. The Hope Family established Treana Winery in 1996, to focus on regional blends from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now includes Austin Hope, Candor and Troublemaker wines. To learn more, go to http://www.hopefamilywines.com.

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Peter Benson
Baltz & Co
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