K’NEX® Announces “LINCOLN LOGS® Play it Forward” Sweepstakes

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150 Winners will each receive a LINCOLN LOGS set, and K’NEX will donate a total of $75,000 of toys to charity.

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Once a day, for 30 days, 5 random winners will be chosen and awarded a LINCOLN LOGS Building Set, and the charity they pre-selected will be given $500 of toys from the K’NEX family of brands, for a total of a $75,000 toy donation.

K’NEX, the only U.S. construction toy company focused on Building Worlds Kids Love®, is pleased to announce the “LINCOLN LOGS Play It Forward” sweepstakes.

LINCOLN LOGS, part of the K’NEX family of brands since 1999, was invented in 1916 by the son of famous American architect Frank Lloyd Wright. A classic toy brand that has been entertaining and teaching children for over nine decades, LINCOLN LOGS sets help children develop fine motor and problem solving skills.

During the “LINCOLN LOGS Play It Forward” sweepstakes, fans can log on to the LINCOLN LOGS Facebook page and enter for their chance to win a LINCOLN LOGS building set. When they enter, fans will be asked to choose a charity; either Toys for Tots, or The Salvation Army. Once a day, for 30 days, 5 random winners will be chosen and awarded a LINCOLN LOGS Sunnyfield Stable Building Set, and the charity they pre-selected will be given $500 of toys from the K’NEX family of brands, for a total of a $75,000 toy donation during the Promotion Period. To enter, fans simply visit http://bit.ly/PlayItForwardSweeps.

The “LINCOLN LOGS Play It Forward” sweepstakes runs until December 10, 2014, and fans can enter once daily for their chance to win.

The contest is open to U.S. and Canadian Facebook users ages 13 and up (some exclusions apply), and participants can enter once per day, every day. For more information, see Official Rules https://woobox.com/offers/rules/5z7jbb. No purchase necessary.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education®, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group®, a subsidiary of K'NEX Brands, L.P., has manufactured over 34 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

About Hasbro
Hasbro, Inc. is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands. LINCOLN LOGS is a trademark of Hasbro and is used with permission. © 2014 Hasbro, Inc. All Rights Reserved.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through a range of social services: providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. Eighty-two cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to http://www.salvationarmyusa.org.

About The Marine Toys for Tots Foundation
Toys for Tots, a 67 year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to economically disadvantaged children during each Christmas holiday season. The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence and a positive memory for a lifetime. It is such experiences that help children become responsible citizens and caring members of their community. Last year the Marine Corps fulfilled the holiday hopes and dreams of nearly7 million less fortunate children in over 760 communities nationwide. For more information, visit http://www.toysfortots.org.

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Kate Loffio
K'NEX Brands
+1 (215) 996-4209
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since: 05/2008
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