Quenzel & Associates Customer Loyalty Marketing Expert to Provide Opening Remarks at Annual Airline Information Event in New Orleans

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With the airline industry starting to generate profits at pre-Great Recession levels, the challenge is where to reinvest the money to ensure on-going growth and profitability. Four companies will present ideas at the 2014 Mega Event to customer loyalty experts making up the Lion’s Den, with Earl Quenzel leading the den.

Florida Marketing Agency - Earl Quenzel

Earl Quenzel, Quenzel & Associates, to serve as "Head Lion" at FFP Annual Loyalty Conference in New Orleans on November 18, 2014.

With thin margins, airline and travel companies must embrace innovative new products. The Airline Information's Mega Event is a perfect venue to explore new ideas.

With over 600 attendees from around the world, the 2014 Mega Event is one of the largest and most elite gathering of Customer Loyalty, Ancillary Revenue and Travel Co-Brand Card Marketing professionals.

On Tuesday, November 18th, Earl Quenzel, a Partner at Florida marketing agency Quenzel & Associates, will provide opening remarks to kick-off the annual Airline Information’s Mega Event 2014 on Tuesday, November 18th in New Orleans, LA.

In the afternoon, Mr. Quenzel will also serve as ‘Chief Lion’ again for the popular Lion Dens' session, highlighting new & emerging loyalty innovations.

The Lions' Den provides a platform for businesses to showcase new customer loyalty-related products & services. Think of “Shark Tank” for the airline industry. Four companies will present their “pitch” to the Lion’s Den, showcasing their latest innovations in the travel industry. The four participating companies are: Mozio, LRG Rewards, 500friends, and Mobacar.

The 'Lions Den' session, with Earl Quenzel as Chief Lion, is consistently an audience favorite at Airline Information's Frequent Flyer Program conferences.

That evening, Mr. Quenzel will serve as Chief Judge of the 2014 Mega Awards event winners dinner. The annual awards dinner recognizes the best in marketing innovation and marketing campaigns. Firms will be honored for:

  •     Loyalty Campaign of the Year.
  • Loyalty Innovation of the Year.
  • Ancillary Revenue & Merchandising Campaign of the Year.
  • Ancillary Revenue & Merchandising Innovation of the Year.
  • Travel Co-Brand Card Campaign of the Year.
  • Travel Co-brand Card Innovation of the Year.

Mr. Quenzel, who the Wall Street Journal credited with building Continental Airlines' OnePass frequent flyer program into a marketing powerhouse that 'saved the airline from bankruptcy,' is internationally recognized as a Customer Loyalty Marketing Expert.

An established leader and innovator in commercial aviation conferences, Airline Information’s Mega Event 2014 features four events in a single venue. Over 450 marketing executives will participate in the Frequent Flyer Program (FFP) & Frequent Guest Loyalty Conference, Ancillary Revenue & Merchandising Conference, Travel Co-branded Credit Cards Conference, as well as the annual Mega Awards.

About Quenzel & Associates, Inc.
Quenzel & Associates is a full-service, integrated marketing agency that develops, deploys & tracks new customer acquisition, current customer optimization and customer retention marketing campaigns to help Our clients get more customers.

We do three things to help Our Clients Get More Customers: First, we focus on uncovering new and unique marketing insights into our clients’ core customers and key competitors. Next, we turn insights into effective & efficient marketing investments. Finally, we track, measure, analyze & report the results of our clients’ brand marketing investments on a monthly basis.

Quenzel & Associates is headquartered in Fort Myers, Florida.

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Sean Breckley
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