New Software for Primera's LX900 Color Label Printer Shows a Significant Reduction in Cost Per Label

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LX900 Color Label Printer's cost calculator has been updated to more accurately reflect actual cost per label. Costs per label are now shown at 40% to 50% lower than in the previous version.

Print Professional, Full-Color Labels with Primera's LX900 Color Label Printer

Print professional-quality, full-color labels on LX900 for just pennies each.

LX900 is a highly cost-effective way for companies of all sizes and types to print professional-quality, full-color labels for their products.

Primera Technology, Inc., a global manufacturer of specialty printers, has announced the availability of a new cost-per-label calculator program for its popular LX900 Color Label Printer (http://www.primeralabel.com).

The new calculator more accurately reports the real-world cost per label that customers will actually experience when using LX900 to print their product labels. As a result, average cost per label is now about 40% to 50% less than quoted by Primera’s original cost-per-label calculator.

Previously, cost per label was quoted by the calculator at “Best” print quality. However, a recent study of Primera’s installed base of printers showed that few customers ever use the "Best" print mode. Instead, they most commonly use the default print quality mode called “Better” which delivers an optimal balance between speed, print quality and cost.

In addition, the previous calculator used Manufacturer's Suggested Retail Price (MSRP) pricing for the ink cartridges. Now, an average street price of the ink cartridges is used to calculate cost per label. This more accurately reflects the actual cost that a customer will pay for the ink when printing their labels.

“Primera’s LX900, at just $2995 (MSRP), is the world’s best-selling full-color desktop label printer for many reasons,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Not only do we have superior print quality – in my opinion, the best available – but cost per label is actually very reasonable. It was mostly a single competitor, whose printer sells for more three times as much, that took advantage of us quoting ink prices that reflected our very best, most highly saturated print quality but highest cost per label. It isn't what people are really doing with their LX900 printers. So we decided to launch this new software to show the true story. It clearly demonstrates that LX900 is a highly cost-effective way for companies of all sizes and types to print professional-quality, full-color labels for their products.”

About Primera Technology

Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold through Primera Authorized Resellers and Distributors in more than 222 countries.

For more information in the USA, Canada and Latin America, call 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676, by FAX at (763) 475-6677 or by email at sales(at)primera.com.

For Europe, Scandinavia, Middle East and Africa, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales(at)primera.eu.

For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720 or by email at sales(at)primera-ap.com.

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

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Mark D Strobel

Amber Jechort
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