Entertainment Experience LLC Reinforces Focus On High Quality Digital Entertainment With New CEO

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John Parkinson to take the helm at EE, to guide efforts to deliver the highest quality color and visual experience to the marketplace

I am excited to join in this effort to deliver a digital color experience that for the first time, uses the full capabilities of new displays and maintains natural colors without creating artifacts or losing detail

Entertainment Experience, LLC, an industry leader with breakthrough quality color and digital entertainment technology, is pleased to announce that John Parkinson has joined the company as Chief Executive. Parkinson brings broad and extensive experience of business and technology strategy, business operations and product architecture along with his expertise in product and platform development.

Parkinson is coming to Entertainment Experience with years of leadership experience, serving as Chief Technology Officer and in very similar capacities for companies such as Ernst & Young, Capgemini, TransUnion and AXIS Capital. He has several decades of experience providing business, technology, and operational strategy advice to an array of global businesses and investors.

"Users of digital displays today are getting short-changed," said Parkinson. "We realize that the standards have not kept up with the capabilities of hardware, and I am excited to join in this effort to deliver a digital color experience that for the first time, uses the full capabilities of new displays and maintains natural colors without creating artifacts or losing detail."

An expert in his fields, Parkinson has written five books on software development, wrote the Strong Signals column for CIO Insight for many years and today writes for CFO Online. He has delivered over 50 conference papers and been published in HBR and the Wall Street Journal. In 2003 he was named as one of the world’s 25 most influential consultants and in 2005 as one of the Computerworld 100 leaders in IT. An example of his work as a solution architect is a part of the Computerworld Smithsonian Collection.

“We’re extremely pleased to have John with us in these exciting times at EE,” said Entertainment Experience co-founder Jim Sullivan. “John truly understands the incredible potential our technology holds, and I am confident he will help us in our effort to revolutionize the very nature of digital display.”

Entertainment Experience's groundbreaking approach works with such devices as televisions, smart mobile devices and computer displays, adding real time image enhancement across over a dozen device categories. Offering the highest quality color on the market today, eeColor takes digital entertainment to the next level with stunning and dramatic improvements in images and video. The patented technology, incorporates models of the eye/brain system, and is based on a unique adaptive mechanism similar to that of human vision. No other digital processing system has this level of adaptability, making eeColor the only technology on the market to be able to capture the full range of depth and detail experienced with natural vision.

About Entertainment Experience
Entertainment Experience, LLC, was established in 2008 with a global focus changing the cost and value performance of digital entertainment solutions in homes. With the evolution of technology, it now travels with us. The company has seen a need to broaden its scope to look into optimizing all sorts of digital entertainment solutions. With its eeColor technology, EE has been creating solutions for all sorts of technology to adapt with the human eye-brain connection to process and project images in a similar, optimal manner. With their unique ability to provide the most affordable and highest quality color and visual experience on the market today, EE is on the fast track to provide and offer a premium viewing experience with all sorts of technology to users. For more information on Entertainment Experience, please visit http://www.eecolor.com/.

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David Schutzman
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