PowerObjects Celebrates One Year Anniversary of The CRM Book

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Web Traffic to Free Online CRM Resource Continues to Grow Rapidly

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We wanted to make this a free up-to-date guide for the Dynamics CRM community so we could share our knowledge and help others get the most out of their CRM solution.

PowerObjects, a professional services firm 100% focused on providing service, support, education, and add-ons for Microsoft Dynamics CRM, has reached their one-year anniversary of The CRM Book—a free online resource for Dynamics CRM. Created and written by the team at PowerObjects, The CRM Book covers topics ranging from the basics of using Dynamics CRM to the more advanced topics of administering and extending CRM.

“We wanted to make this a free up-to-date guide for the Dynamics CRM community so we could share our knowledge and help others get the most out of their CRM solution,” says Gretchen Opferkew, Director of Education at PowerObjects. “The CRM Book has content for everyone from a new user just starting their implementation to advanced administrators. We hope this resource helps them understand core concepts, make good choices, and know where to go for more information on a given topic.”

The CRM Book has seen exponential growth in traffic and is one of PowerObjects’ most visited resources—in addition to their blog and website. The total number of visitors in its first year reached 72,784 unique visitors hailing from 172 different countries and generating 521,277 views, with the most popular areas of The CRM Book being the Basics section followed by System Administration and Extending CRM.

“Since the day the book launched last year, we have been seeing over 7,000 visitors to the CRM Book every week—and this number continues to climb. It’s been exciting and rewarding to see the overwhelming positive response we have received for putting this CRM resource out there,” Opferkew says.

PowerObjects makes regular updates to The CRM Book content to keep up with updates and enhancements to Microsoft Dynamics CRM. With Microsoft’s upcoming release of Dynamics CRM 2015, the CRM Book will have many more updates in the near future. Users who view The CRM Book also have the ability to suggest topics they would like to see included.

“This is a living, breathing document that is continually updated as the Dynamics software changes and we have a knowledgeable team behind it. We’re very happy to see that The CRM Book is taking us closer to PowerObjects’ goal of positively impacting 1 million Microsoft Dynamics CRM users worldwide,” says Opferkew.

About PowerObjects

The team at PowerObjects has worked hard to become the recognized leader in delivering Microsoft Dynamics CRM solutions through unparalleled offerings of service, support, education, and add-ons. As winner of the Microsoft Dynamics CRM Worldwide Partner of the Year award for 2012 and 2013, PowerObjects has built an unmatched team of CRM superheroes that help businesses and organizations of all types increase productivity, streamline business processes and build better relationships. PowerObjects is headquartered in Minneapolis, Minnesota, with offices in Chicago, Cincinnati, Dallas, Omaha, Philadelphia, New York, Seattle, and Toronto.

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Jeff Wedren
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