Something New For Hangovers This Holiday Season

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People have been flocking to a new vitamin, based on hydration science, to help them prevent hangovers when they drink alcohol. - Brode

“Spiritually, Brode is meant to be ‘ridiculously convenient Gatorade’, so it is a perfect fit for people going out and drinking or partying.”

With the upcoming holiday party season, customers of the vitamin subscription service Bulu Box are getting something extra useful in their monthly packages this November and December. In select boxes for November and December, a sample of Brode Electrolyte Vitamin is included.

Brode Electrolyte Vitamin, which is an electrolyte-and-vitamin tablet that can be taken with any drink, was designed to support proper hydration, but has proven to be especially popular with customers as a way to prevent hangovers.

Brode is a combination of electrolytes, similar to Gatorade, and vitamins, like you might find in a B-multivitamin. Designed to be taken preventatively with any kind of drink, people are taking Brode along with their alcoholic drinks to ward off alcohol-induced dehydration.

Originally designed in 2010, Brode began to take off earlier this fall when it was mentioned in the Buzzfeed post as #3 in “17 Cool New Startups That Will Change Your Life.”

“We’re seeing a tremendous response from people who like to enjoy themselves and drink alcohol, and find that they can do it and feel better if they take Brode at the same time,” said Marc Brodeur, founder of Brode “Spiritually, Brode is meant to be ‘ridiculously convenient Gatorade’, so it is a perfect fit for people going out and drinking or partying.”

In customer trials and surveys, nearly 80% of respondents who used Brode while drinking reported feeling significantly better than they thought they would. “80% is a huge percentage. Ibuprofen doesn’t even get to 60%,” Brodeur said.

While comparisons can be made to Gatorade, Brode has no sugar or artificial sweeteners, and also has no caffeine. It works by helping to rebalance cellular osmosis levels. The human body tries to keep a consistent balance between electrolytes and water. When consuming alcohol, this balance gets thrown off, and the body naturally over-compensates, causing dehydration. The electrolytes and vitamins in Brode Electrolyte Vitamin help to prevent this dehydration before it starts.

Not to be too limited, Brode Electrolyte Vitamin is also used by people to stay hydrated while travelling or playing sports. But, Brodeur readily admits, people seem most excited by it’s use as a hangover prevention vitamin. Also planned is an upcoming partnership with the men’s site Bespoke Post.

Brode Electrolyte Vitamin is now sold on select specialty retailer sites, as well as the Brode website.

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Marc Brodeur
Brode
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