Redding, CT (PRWEB) November 21, 2014
Third Door Media, publisher of Marketing Land and Search Engine Land, announces the launch of a special Holiday Retailer editorial section, backed by Oracle Marketing Cloud. This special section is aimed at online retail marketers looking to maximize sales during the make-or-break gift buying period of the holidays. The numerous articles, research and other content, collected under the title of Holiday Retailer, can be found on the MarketingLand.com website, within the Retail Channel, at http://marketingland.com/library/holiday-retailer.
The Holiday Retailer editorial section also includes the official Marketingland.com countdown timer to Black Friday, retailers’ official start of the holiday revenue season. The countdown timer marks the decreasing time left to plan and strategize before shoppers begin in earnest to spend online.
Holiday retail spending is predicted to hit $616.9 billion in 2014, a 4.1% rise over 2013, according to the National Retail Federation, so the holiday season is the one time of year where strong sales can make a retailer’s whole year a success, and a weak holiday sales season can spell disaster.
“Oracle Marketing Cloud has worked with retailers to leverage the best in marketing technology in order to analyze, target, engage and convert shoppers and build long-term online strategies,” said Andrea Ward, vice president, Marketing, Oracle Marketing Cloud. “We see our support of the Holiday Retailer Channel as an ideal way to help our clients and other retail marketers get ready for a successful sales season.”
Oracle Marketing Cloud solutions appeal to retail marketers as a way to facilitate interactions with customers and drive revenue. Integrated information gathered from Oracle Marketing Cloud’s cross-channel, content, and social marketing with management and AppCloud apps enables retailers to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences. For more information, visit http://www.oracle.com/marketingcloud.
Since its launch in 2011, Marketing Land has been covering the holiday shopping season in-depth — revealing the latest trends and must-know statistics, along with strategies and tactics that can help online retailers and marketers get their share of this all-important online shopping event. This year is the first time all of Marketing Land’s holiday coverage is collected at Marketing Land’s Holiday Retailer and Oracle Marketing Cloud is the premier sponsor.
About Marketing Land and Third Door Media
Marketing Land publishes daily news, analysis and tutorials to help search marketers do their jobs more effectively. Its daily e-mail, Marketing Day, recaps top digital marketing news from around the web.
Third Door Media’s mission is to empower internet marketing professionals by providing trusted content and community services they need to be successful. In addition to Marketing Land, Third Door Media publishes Search Engine Land, which provides news and analysis covering all aspects of search engine marketing. Third Door Media also produces the global Search Marketing Expo conference series and the MarTech conference; it also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.
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