“Horse racing, quality bourbon, craft beer and artisanal food all have a natural home in our region, and we're thrilled to present an exceptional combination of these experiences for fans.” - Brian Bauer, Agency Director at Rockhouse Partners
(PRWEB) November 18, 2014
Frontstretch Fest – a classic Southern celebration of horse racing, quality bourbon, craft beer and artisanal food – will debut in 2015 at the Carolina Horse Park in Raeford, N.C., and at the Downtown Farmers’ Market in Nashville, Tenn.
Frontstretch Fest will kick off as the official infield affair of the 64th annual Stoneybrook Steeplechase at Carolina Horse Park in Raeford, N.C., 80 miles south of Raleigh, on Saturday, April 4, 2015 from 9 a.m. - 4 p.m.
Then, during the 141st running of the world’s most famous horse race on May 2, 2015, Frontstretch Fest will serve as the world’s largest Derby viewing party at the Nashville Farmers’ Market in Nashville, Tenn., from noon - 5 p.m.
Both Frontstretch Fest events will feature artisanal food and drinks, hand-rolled cigars, live music, interactive entertainment and much more. “Bourbon Bend” and “Craft Beer Boulevard” will offer tastings and classes from local and national distilleries and breweries alongside “Cuisine Corner,” which will be showcasing the best local chefs and food trucks.
“We see an opportunity to create something truly unique,” said Brian Bauer, Agency Director at Rockhouse Partners, the company that founded Frontstretch Fest. “Horse racing, quality bourbon, craft beer and artisanal food all have a natural home in our region, and we're thrilled to present an exceptional combination of these experiences for fans.”
Joe Kustelski, CEO of Etix and founder of Rockhouse Partners, added that the locales for the first two Frontstretch Fests align with the cultural commitment of both companies to build local events. "Etix provides ticketing and marketing services for events around the world, but it's a special opportunity for us to develop a celebration of the best parts of Southern culture right here in our own backyard.”
Matt Leff, Founder of Rhizome Productions, has high goals as his company manages the event’s logistics. “We want to advance what it means to produce a beer and bourbon festival, and we’re shooting for the moon with Frontstretch Fest; it is going to be our most exciting event yet.”
“We are very excited about the 2015 Stoneybrook Steeplechase – with Frontstretch Fest, it is going to be bigger and better than any year before,” said Maureen Grippa, Executive Director at Carolina Horse Park.
Tickets will go on sale Saturday, January 17, 2015 at 10 a.m. local time and will be available at frontstretchfest.com / 1-800-514-3849. A limited pre-sale will begin on Saturday, January 10. Pre-sale registration is available now at frontstretchfest.com. Pricing is as follows:
Frontstretch Fest in Raeford, N.C.
- General Admission: $39 in advance / $49 at the door
- VIP (access to exclusive tastings, catering, private brewing and distillery classes, private restrooms and more): $89 in advance / $99 at the door
- Designated Driver: $20
- General Admission Package (including admission to both Frontstretch Fest and Stoneybrook Steeplechase): $49 until February 1 / $59 after
- VIP Package (including admission to both Frontstretch Fest and Stoneybrook Steeplechase): $99 until February 1 / $109 after
- All prices subject to taxes and fees. Patrons must present a ticket for both Frontstretch Fest and Stoneybrook Steeplechase for festival admission.
Frontstretch Fest in Nashville, Tenn.
- General Admission: $49 in advance / $59 at the door
- VIP (access to exclusive tastings, catering, private brewing and distillery classes, private restrooms and more): $99 in advance / $109 at the door
- Designated Driver: $20
- All prices subject to taxes and fees.
Sponsorship Information and Opportunities
A variety of special advantages have been designed to make sponsorship experiences both enjoyable and rewarding, including opportunities for Charter Partners to be involved in on-site activation, experience exclusivity for their brand, cultivate loyalty with a responsive audience, maximize potential promotional impressions and more. Those interested in learning more about Frontstretch Fest Charter Partnerships can contact 646-484-6187 / hello(at)frontstretchfest(dot)com by Monday, December 15.
For additional information regarding Title, VIP, Gold, Silver and Bronze sponsorship opportunities, or about vending food, beverages, and merchandise, contact 646-484-6187 / hello(at)frontstretchfest(dot)com.
Rockhouse Partners is a technology-based marketing agency that will spearhead the way Frontstretch Fest engages and activates fans. Rockhouse is proud to have worked with a select group of world-class entertainment properties, such as NASCAR and Formula 1 tracks, Churchill Downs, X Games, Minnesota State Fair, Ryman Auditorium, Summer Camp Music Festival, Nashville Predators, Jam Productions and Music City Bowl. For more information, visit rockhousepartners.com.
Etix is the world’s leading independent ticketing provider. Based in Raleigh, N.C., the company sells 50 million tickets annually for more than 4,100 clients in 40 countries. Etix will be leveraging its ticketing expertise and services for Frontstretch Fest. For more information, visit etix.com.
Rhizome Productions is a beer and bourbon festival producer based in Nashville, Tenn., experienced in dozens of events including East Nashville Beer Festival, as well as the Tupelo and Greenville Craft Beer Festivals. Rhizome Productions will manage production for Frontstretch Fest. For more information, visit rhizomeproductions.com.
About Frontstretch Fest
Frontstretch Fest is a unique festival series celebrating Southern culture and the time-honored tradition of horse racing. With a mission to build community and boost tourism within festival cities while complementing popular horse racing events, the festival series will capitalize on Southern enchantment by providing a space where quality bourbon, craft beer, comfort cuisine and a celebration of the renowned equine sport embody the spirit of the South and create an authentic Southern experience. For more information, visit frontstretchfest.com.
**FOR IMMEDIATE RELEASE**
For interviews, hi-res images and logos, etc., contact:
Andy Wilson & Jessica Redden
awilson(at)bohlsengroup(dot)com | jredden(at)bohsengroup(dot)com