Big Rock Labs’ Reach App Selects PMBC Group

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Reach, the app providing a new and progressive tool for professionals to connect face-to-face with people in their LinkedIn network, has selected technology and apps public relations firm PMBC Group as their agency of record. PMBC Group will plan and execute a strategic national media relations campaign for Reach to increase consumer awareness of the app and advance the company’s business objectives.

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We are excited to publicize Reach as they promote face-to-face business connections among business people who seek meaningful networking interactions.

Reach, the app providing a new and progressive tool for professionals to connect face-to-face with people in their LinkedIn network, has selected technology and apps public relations firm PMBC Group as their agency of record. PMBC Group will plan and execute a strategic national media relations campaign for Reach to increase consumer awareness of the app and advance the company’s business objectives.

“We are excited to publicize Reach as they promote face-to-face business connections among business people who seek meaningful networking interactions,” says Ola Danilina, CEO and founder of PMBC Group. “We are proud to play a key role in Reach’s launch onto the social landscape as we generate significant media awareness with a strategic thought leadership and a product-centered media relations campaign.”

Reach, part of the emerging Canadian technology company Big Rock Labs, is the first professional networking tool that works exclusively to help users discover and connect with professionals nearby, based on geo-location technology. Upon sign up, users’ profiles are established through LinkedIn’s open API that uploads their resume. They can then search for connections in their vicinity based on distance, venue, industry and job title. They can then notify others of their own location. Reach displays only those users who match the user’s selected criteria, allowing for quick browsing of profiles. Connections can then be made via phone, text or email, depending on the contact information shared by the user.

Reach is designed for businesspeople, salespeople, marketers, HR professionals, freelancers, recruiters and entrepreneurs worldwide looking to connect and make valuable and meaningful connections in real time, whether at conferences, events, cafes or airport lounges.

Released in beta in September 2014, the app is available for iPhone, iPad and Android platforms.

About PMBC Group

PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit http://www.PMBCgroup.com.

About Reach

Reach is a proximity-based networking app designed to bring potential connections together face-to-face in real time. By allowing users to choose distance, venue, industry and job title, the app allows individuals to discover and connect with professionals who can best serve their career goals, in an efficient and productive manner. Users can make a connection via phone, email or text, with businesspeople, salespeople, marketers, HR professionals, freelancers, recruiters and entrepreneurs worldwide looking to network whether at conferences, events, cafes or airport lounges. Launched out of beta in October 2014, Reach is a Canadian company founded by Karl Pawlowicz under Big Rock Labs. The app is available for iPhone, iPad and Android platforms. For more information please visit http://www.TheReachApp.com.

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Lisa Inouye
PMBC Group
+1 (310) 777-7546
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