Seattle, WA (PRWEB) November 18, 2014
Mixpo, the leading video advertising technology company, today announced that three client campaigns are finalists for the 2014 Digiday Video Awards. The Digiday Video Awards honor overall excellence and breakthrough achievement in video media, marketing and advertising. Mixpo is a finalist in the Best In-Banner Video Ad and Best In-Stream Video Ad categories.
In the Best In-Banner Video Ad category, the Gillette Fusion ProGlide Razor Ad was selected as a finalist. This ad was brought to life by Mixpo, Triad Retail Media and SaatchiX. Gillette was one of the first advertisers to participate in Walmart’s ecommerce ad units powered by Triad and Mixpo. The right placement, a shortened path to purchase, and compelling content proved to be a powerful combination.
In the Best In-Stream Video Ad category, Mixpo had two finalists: The Passport to Texas Campaign created for Texas Tourism by CBS Interactive, Mixpo and Slingshot; and The Other Side of Lexus Campaign created by Microsoft, Mixpo and Team One. Both of these interactive video campaigns increased awareness and outperformed benchmarks.
Sizzle reels of the three campaigns can be found here: http://mixpo.co/DigidaySizzle
The Digiday Awards gala will be on January 15th, 2015 at Highline Ballroom in New York City. The full list of finalists can be found here: http://digiday.com/event/videoawards/Finalists/
Mixpo is a digital advertising technology company that enables agencies and media companies to build, deliver and measure interactive video ads on all screens. The company’s mStream video ads can be published on premium websites, ad exchanges, and in the newsfeeds of all major social sites. mStream video ads operate in any format: in-stream, in-banner, in-app and in-social. Set up and execution is fast and easy whether you do-it-yourself or use Mixpo as a managed service.
In 2014 and 2013, Mixpo was selected by Forbes as one of America’s Most Promising Companies. Mixpo, Inc. was founded in 2007 and is headquartered in Seattle with offices in New York, Portland and Victoria BC. More information can be found at http://www.mixpo.com.