CLAY PIGGY Launches Financial Educational Program in Wake of Shocking Study

Share Article

One out of five Americans spend more than their household income. Clay Piggy brings personal financial literacy into elementary school classrooms to combat the root cause of this problem.

Clay Piggy - Raising Financially Capable Kids

Clay Piggy - Raising Financially Capable Kids

“We designed Clay Piggy to provide a continuous learning environment so core principles of personal financial capability are ingrained in students’ minds from childhood on”, said Clay Piggy co-founder and CEO Narinder Budhiraja.

Clay Piggy has launched a financial literacy program in response to a 2012 study by The Financial Industry Regulatory Authority. Its findings show that one out of five Americans is outspending their household income. Until now financial literacy initiatives have failed to tackle the problem because they are either focusing on adults or geared toward short term literacy rather than cultivating real capabilities and habits.

“We designed Clay Piggy to provide a continuous learning environment so core principles of personal financial capability are ingrained in students’ minds from childhood on”, said Clay Piggy co-founder and CEO Narinder Budhiraja.

In the newly released Clay Piggy 2.0, elementary school students can interact, play and live in a virtual world. Thus allowing them to develop healthy money habits by learning the core principles of financial capability of earning, spending, saving, investing and giving. Through the students’ game play they learn vital money management skills — they are required to get a job, pay bills, and manage their debt.

A recent pilot study done with schools across Texas found that after students in grades K-5 used Clay Piggy for 3 weeks, financial literacy scores rose 17 percentage points. The program is aligned to the newly adopted TEKS (Texas Essential Knowledge & Skills) financial literacy curriculum in the state of Texas.

Additions and enhancements of Clay Piggy version 2.0 include students’ ability to become savvy entrepreneurs, balance budgets, lend and borrow money from friends, earn competency badges and learn concepts through engaging videos.

Clay Piggy was founded in 2013 by Narinder Budhiraja and is headquartered in Dallas, Texas. The educational technology company produces game-based learning programs that teach elementary school students financial responsibility. The programs have been implemented in schools nationwide as a main financial literacy resource. To learn more or request a demo, visit claypiggy.com

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Devaraj Sundaram
Clay Piggy
+1 817 896 6143
Email >

Edna Navarro
@claypiggy
since: 08/2010
Follow >
Clay Piggy
since: 11/2012
Like >
Visit website