Sports watches company is solving hunger crisis in Mexico

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Flex Watches have raised enough money to feed 15,000 underfed children in Mexico in the last year alone.

Celebrities who support Flex

It all began with one goal in mind, people helping people - Trevor Jones

Flex Watches is committed to contributing majorly to their Breakfast Program from providing meals to building a kitchen for the Rojo Gomez community, which feeds 300 kids a day. The Flex team is focused to fulfill its mission of “People Helping People.” To learn more about the story visit:

Four years have passed since the Flex Watches founders, Trevor Jones and Travis Lubinsky, emerged the watches in 2011 on MTV’s show Real World. The business completely took off after being filmed at a lunch meeting in San Diego, where they met cast member Nate Stogehill, who wanted to become an advocate and make a watch for suicide prevention.

“It all began with one goal in mind, people helping people.” Following the MTV show in 2012, the rapper Tyga recognized the brand and wanted to make a series of Last Kings watches for his clothing line. The watches turned out to be such a great success that Tyga put the watch in his music video “Wait for a Minute” featuring Justin Bieber. Seeing similar interests in the companies, Tyga decided to partner with Flex Watches and work in collaboration to take the brand and its mission to the next level. Now Flex Watches are featured in stores like Last Kings, WWE, Sheik Shoes, and Hot Topic.

In only a few months, the sports watches became a huge success. During this time the Flex team began to notice that they had a huge interest not only with helping different causes, but also creating more awareness, by working with celebrities to help promote great causes and organizations that are meaningful to them. Celebrities like Shark Tank mogul Daymond John, singer Aubrey O’Day, pro- footballer Donald Butler, and many others, have partnered with Flex to help raise awareness for organizations like the Rojo Gomez community that is dedicated to helping feed hungry children in Mexico.

“[Helping] create more awareness by working with celebrities to help promote great causes...”

The community is an organization very deer to the founder’s hearts that grew up in San Diego and would see the problems in Mexico with poverty first hand while doing service trips. The company began to partner and make custom watches with charities like Keep-A-Breast cancer awareness foundation; bone marrow provider, Be the Match; and the Veteran’s organization, IAVA. Each sports watch is built with an individualized color that matches the each charity.

Founders Travis and Trevor were astonished by how many people loved the idea and wanted to be a part of these watches. The company’s mantra to “Flex Your Cause” continues to reign true. These sports watches are unique in that they have an interchangeable band that can be customized with any of the other cool watch faces. From neon to solid colors the bands vary in styles that make the watches a fun customizable accessory. The watches have a fun variety of patterns, sizes and styles that match with great charities, celebrities and brands. Sports watches are available for purchase from the online store.

In September 2014, Flex donated over $17000 to the Design Donation fund. The company has raised over $50000 for more than 20 organizations. As well as participated in fundraisers and events that have raised millions of dollars for charities around the nation. Upcoming winter 2015, Flex Watches will be launching a partnership campaign with the Special Olympics and releasing an custom watch collection for the organization.

About Flex Watches
Flex Watches is an accessories apparel company that encompasses the mission of bringing awareness and giving back. Like many philanthropic based companies, Flex Watches works with a variety of charities and organizations to help achieve their needs. Founding members have been designing clothing and developing fashion brands for most of their lives. When they began developing the watches it was very apparent to them that they had to make a brand that was committed to helping the community.

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