ZICAM® Launches New Kids’ Homeopathic Cold Medicine

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Safe, Effective and Great Tasting Chews for Cold Symptom Relief

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In another major expansion of its cold remedy product line, Bridgewater, N.J. based Matrixx Initiatives, Inc. has launched Zicam Kids, a cold product specifically designed to provide symptom relief for children ages 6 – 11. This great tasting grape soft chew delivers safe and effective relief of nasal congestion, runny nose and scratchy throat based on traditional homeopathic practice. As a new form to the pediatric category, these delicious and easy-to-take soft chews mean that parents and kids have a better way to feel better during cold season.

To highlight the new launch, Zicam has introduced a new hero to the pediatric cough/cold aisle, Z-Boy. Z-Boy zooms across the Zicam Kids packaging, representing how every sick kid would rather feel. He is also making appearances on Facebook to spread his tasty message of symptom relief to social media. With cold season fast approaching and parents wanting safe alternatives to traditional OTC medications for children, Zicam Kids couldn’t come at a better time.

It’s estimated that American children suffer three to eight colds per year, and in a recent survey, moms identified runny noses and scratchy throats as the top symptoms they spot when their child is coming down with a cold. “Zicam Kids gives mom or dad a great-tasting option for treating a kid’s cold the minute the symptoms start,” says M’lou Arnett, CEO of Matrixx. “Zicam Kids’ great tasting grape chews are safe and effective, but even better, its zinc based, homeopathic formula won’t cause drowsiness or other side effects that worry parents and can side line kids,” she added.

Zicam Kids is in major drug stores now, and, while supplies last, free samples of Zicam Kids have been placed in various top-selling Zicam RAPIDMELTS ® packages. “With active moms representing a large percentage of our consumers, we thought there would be no better way to introduce Zicam Kids than to include samples in a Zicam product that moms are already using for their own colds” commented Lori Norian, VP of Marketing of Zicam.

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About Matrixx Initiatives, Inc.
Matrixx Initiatives, Inc. has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products that utilize innovative drug delivery systems for over 20 years. Acquired by HIG Capital in February 2011, Matrixx Initiatives manufactures and markets ZICAM® brand homeopathic and allopathic OTC products, including its clinically proven line of ZICAM® Cold Remedy Nasal Spray, ZICAM® Cold Remedy RAPIDMELTS® and Ultra RAPIDMELTS ® and ZICAM® Cold Remedy Oral Mist™, as well as ZICAM® Allergy Relief, ZICAM® Extreme Congestion Relief, ZICAM® Intense Sinus Relief, and ZICAM® Cold Remedy for Kids. For more information regarding Matrixx products, please visit http://www.zicam.com.

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