The underground music scene drives cultures and creates movement, and we love that New Balance is helping to move the indie community forward.
Santa Monica, CA (PRWEB) November 20, 2014
New Balance Los Angeles is proud to support the underground music community by debuting an event initiative entitled Redefining Classic 2014, taking place on November 21, 2014 in Santa Monica, Calif.
New Balance's Redefining Classic is an event-based program positioning the athletic footwear and apparel brand amongst trendsetting millennials through the influential, underground, music community. The debut event will be take place at the New Balance Santa Monica store on November 21st featuring a hand-curated collective of DJ crews who embody culture-defining movements. From old school to emerging artists, the DJ crews will compete in a friendly competition showcasing each of their unique styles for a cash prize.
"The underground music scene drives cultures and creates movement, and we love that New Balance is helping to move the indie community forward," says Arabian Prince, music artist, original member of NWA.
New Balance Redefining Classic is a free event, open to the public. With an RSVP, guests will receive a special limited-edition gift on-site upon arrival while supplies last.
New Balance Redefining Classic
2600 Wilshire Blvd (corner of Wilshire/26th)
Santa Monica, CA 90403